“The Leader’s Guide to Corporate Culture,” an article in the Harvard Business Review, states that “strategy and culture are among the primary levers at top leaders’ disposal in their never-ending quest to maintain organizational viability and effectiveness.” At Northcentral University, we view culture as answering “why” and “how,” which sets strategy. The why at NCU is always our students. The how is where our culture becomes especially important. Our culture, our “how,” is based on eight principles.