The Marketing specialization will move you beyond the fundamentals, emphasizing marketing management and marketing research. You will explore the importance of market research and learn how to examine consumer metrics, such as age, gender, cultural background and buying patterns, in order to plan and execute targeted marketing plans. You will also examine industry laws, professional ethics, sales leadership, customer relations and product management. Before completing the program, you will develop a major research project addressing a field-specific area of concern and a viable way to address the issue. As a graduate, you might find career opportunities in both for-profit and non-profit sectors at the management and director level in marketing, sales, advertising, corporate communications, events or public relations.
MBA Degree Requirements
An MBA in Business Administration requires 30 credit hours beyond the bachelor degree level. The MBA program includes 15 credit hours of foundational courses. The foundational courses are taken by all students regardless of their undergraduate degree to form and strengthen their fundamental business skills. The remaining 15 credit hours encapsulate a specialization aligned with a student’s career goals. Students may also opt for a General Business specialization, electing 15 credit hours of cross-discipline courses. Elective courses must be appropriate to the student's degree program.
Students in the MBA program are required to demonstrate competency in the areas listed below:
- Research - MBA students are required to show competency in writing skills for research purposes through their Northcentral University coursework.
- Computer Competency - MBA students are required to use appropriate computer skills that are necessary in writing research papers. Students must be able to prepare documents using APA formatting and advanced word processing skills, such as the creation of title pages, abstracts, tables and figures, headers and footers, page breaks, tables of contents, and hanging indents.
Students assume full responsibility for understanding both the foundational and specialization requirements of each program. Switching programs after completing coursework may result in reevaluation, monetary loss, loss of credit hours and/or the need to take additional credit hours. Students' Academic Advisors can assist with any questions related to program requirements.
The University may accept a maximum of 6 semester credit hours in transfer toward the Master of Business Administration for graduate course work completed at an accredited college or university with a grade of "B" or better.
Completion Period for Master's Degrees
Northcentral University allows 5 years to complete all 30 credit hour master's programs. Normal time to complete varies depending upon course take rate and credits transferred.
BTM5000 / BTM5000-8
Foundations for Graduate Study in Business
This course is an orientation to Northcentral University and to the essential skills needed to pursue a MBA degree in Business. Graduate level skills, such as academic integrity, time management, effective use of the Northcentral Library, comprehending complex scholarly texts and research articles, and APA form and style in professional communication are also introduced. Students will complete the course with a better understanding of personal goals, strengths, and challenges, and a roadmap to navigate their way to completion of their educational aspirations.
SKS5000 / SKS5000-8
Comprehensive Strategic Knowledge Studies
Students will describe, discuss, and apply knowledge in 12 business topical areas necessary to address a wide variety of business-related situations. The course focuses on demonstrating core proficiencies in the following business areas: Marketing, Business Finance, Accounting, Management, Legal Environment of Business, Economics, Business Ethics, Global Dimensions of Business, Information Systems, Quantitative Techniques and Statistics, Leadership, and Business Applications. The intent of this course is not to introduce these core business concepts, but rather to verify a bachelor-degree-level threshold competency within each topical business core area. The course includes a comprehensive case study that will allow the students to demonstrate their competency with all 12 common professional components.
MGT5019 / MGT5019-8
Ethics in Business
Ethics and social responsibility are terms frequently applied to businesses often in the context of describing the lack of them. Using a case study methodology, students in this course will explore the responsibilities of a business and the stakeholders to whom it is responsible. The course includes case study analyses of business law, labor laws, discrimination, and applications pertaining to affirmative action, conflicts of interest, honesty, and moral responsibility. Students will also investigate sexual harassment, social responsibility, government contracting, and workplace safety.
MGT5028 / MGT5028-8
This course introduces the graduate student to the calculation, use, and interpretation of descriptive statistics and inferential statistical analysis. The emphasis of this course is on providing a working knowledge of basic statistical concepts and helping students to understand statistical methodologies used in business, and more generally, to develop a working knowledge of statistical usage in everyday life.
HRM5000 / HRM5000-8
Human Resource Management
Throughout this course, students will work to develop an understanding of and will focus on the management of human behavior in organizations for optimal organizational effectiveness as well as individual outcomes. Students will also examine human resource management in a global context. Theories of managing the dynamics of individual, group, and system relationships to achieve organizational goals are explored in detail.
Service Marketing is a relatively new marketing discipline that extends the classical definitions of marketing theory and introduces new ideas to the design, development and management of service products. The student will explore new theories of service quality (SERVQUAL) with emphasis on customer service behavior and acquire analytical tools to measure customer perceptions and expectations. A variety of learning methods prepares the student for various new career opportunities in a service dominated economy while providing the freedom of student assignment selections and various work exercises.
This course includes critical thinking exercises designed to provide the student with a well-rounded view of marketing theory built around environmental research, marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 Ps), and the new product cycle.
Customer Relationship Management
This graduate course examines the consequences of initiating, developing, and maintaining a customer relationship management strategy and analyzes the impact of profitable, long term customer relationships.
MKT5003 / MKT5003-8
Advertising and Promotion
This course examines the creative and strategic process of advertising and promotion and discusses current practices and research in advertising and promotion focusing on consumer behavior theories, advertising and promotion methods, and ethical practices of designing, developing, and implementing advertising and promotion of an integrative marketing communication program.
Product Management is a critical activity that develops strategies and plans for building winning products, increasing market share, improving customer appeal, and beating the competition. MKT6001 provides the marketing foundations required to develop, through the use of various analytical tools, a focused product marketing strategy. Developing sound product strategies through MKT6001 is introduced through a series of building exercises that carefully constructs a valuable Marketing Plan that the student can use as an actual or template model for future applications. The course covers all of the critical marketing activities from the Product Managers (PdM) vantage point. MKT6001 is a core Marketing Specialty component offering a comprehensive tour de force of best-practice, theory-based marketing methodology for immediate real world application. It is demanding and very rewarding.
MKT6005 / MKT6005-8
Marketing Research I
Marketing Research I provides the fundamental building blocks for a thorough research project. The course syllabus introduces both qualitative research methodologies with quantitative techniques. The course introduces survey design, sampling procedures and research planning and reporting. From the basics of human inquiry to the advanced topics of research application, the course offers a series of tools to construct and implement an effective research initiative. Introduction to SAP with embedded exercises and easy to follow diagnostics on datasets are in the syllabus. The course offers considerable flexibility in selection of many different exercises and is designed to accommodate various research subjects. The course covers qualitative analysis and the use of focus groups, coding conventions, and provides a review of research tasks.
MKT6010 / MKT6010-8
The student will conduct a research study of a topic, within the academic discipline of Marketing and document the results in a formal project report. The student will be able to demonstrate the ability to conduct an investigation on a work place problem, identify an area for intervention, critique, justify, and recommend a plan, based on the status of the issue under study, and recommend a plan of action, applying principles with ethical considerations, and fiduciary responsibilities.
At Northcentral University, we pride ourselves in being completely transparent when it comes to tuition and fees. If a cost is not included in our Cost Per Course Tuition Rate, we let you know up front. Currently, the only additional cost above your program rate* is books. Learn more about the NCU’s MBA costs below:
- Per credit cost: $743
- Per 3 credit course cost: $2,229
- Program cost: $22,290
- Average book cost per course: $110
- Application Fee: $0
- Technology Fee: $0
- Registration Fee: $0
Click here to learn more about payment and financing options.
*Program rates are subject to change and generally increase at the start of each calendar year.
Total Program Tuition was calculated by taking the degree program’s maximum credits x cost per credit. Degree programs used for this comparison are: NCU – MBA; Capella – MBA-Business Administration; University of Phoenix – MBA; Walden – MBA. Institutions may charge additional degree program costs such as technology fees, resources fees and books. NCU’s Total Program Tuition is inclusive of all fees and charges, except for books. All rates are subject to change. Total Program Tuition is based on information obtained from referenced institutions' websites on July 31st, 2013 and is believed to be accurate but is not guaranteed.
Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. For more information: please contact Admissions or refer to the catalog.
If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.
- Regionally Accredited
- No Physical Residency Requirements
- One-to-One Teaching
- 100% Doctoral Faculty
- Flexibility of Online Learning
- University Resources
To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.
ACBSP Accredited Online MBA Degree Program
In addition to NCU’s regional accreditation from the HLC, our business programs in the School of Business and Technology Management have received programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP promotes continuous improvement and recognizes excellence in the accreditation of business education programs around the world.