Master of Business Administration
  • Overview
  • Course Information
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The Marketing specialization will move you beyond the fundamentals, emphasizing marketing management and marketing research. You will explore the importance of market research and learn how to examine consumer metrics, such as age, gender, cultural background and buying patterns, in order to plan and execute targeted marketing plans. You will also examine industry laws, professional ethics, sales leadership, customer relations and product management. Before completing the program, you will develop a major research project addressing a field-specific area of concern and a viable way to address the issue. As a graduate, you might find career opportunities in both for-profit and non-profit sectors at the management and director level in marketing, sales, advertising, corporate communications, events or public relations.

MBA Degree Requirements

The Master of Business Administration requires 30 credit hours beyond the bachelor's degree. The MBA program includes 18 credit hours of foundational courses. The foundational courses are taken by all students regardless of their undergraduate degree to form and strengthen fundamental business skills. The next 9 credit hours in the program encapsulate a specialization aligned with a student’s career goals and interests. Elective courses must be appropriate to the student’s degree program.

Completion Period for Master's Degrees

Northcentral University allows 5 years to complete all 30 credit hour master's programs. Normal time to complete varies depending upon course take rate and credits transferred.

MBA Required Foundational Courses - 18 credit hours

Course Code


Course Description


Welcome to Changing Times - Business in the 21st Century

This course is designed to encourage students to understand and consider the impact of current trends such as globalization, sustainability, and technology on businesses. The subsequent core courses will provide a greater in-depth knowledge of business concepts and areas in an integrated fashion.


Managing People and Teams

This course presents the basic theories, skills, and applications related to communications in an organizational setting from a manager's point of view. The course focuses on the consistent, logical process approach that can be used to solve many communication problems. The course also covers topics that are essential to contemporary business communications, including critical thinking, the Internet, the World Wide Web, email, and other technological communication tools. It also presents basic theories, skills, and applications required to effectively communicate in a complex organizational setting emphasizing a manager's point-of-view.


Managerial Decision-Making

This course is a study of the skills and cognitive processes that managers utilize and the factors that influence effective business decisions in the global business environment. Students will learn practical problem-solving and critical thinking in their analysis of real-world business scenarios, selection of tools and techniques, and identification of problems, opportunities, and solutions. Students will also learn how information technology can provide effective decision support for complex business issues.


Managing Business Finances

In this course, students are introduced to procedures, process, and tools to effectively manage the business finances. Students will apply and practice these concepts in a wide range of simulated business and managerial situations. Topics include; Business and managerial economics, profit and loss, understanding financial reports, financial risk analysis, asset valuation, budgeting, managerial and financial accounting, financial ethics, and cost management. Students will practice using financial tools and case studies to aid in their analysis and financial decision-making.


Operations Management

This course is an introduction to the principles of operations management as they relate to business strategy. Students will learn how to manage business operations based on a global supply chain with diverse and geographically-dispersed suppliers and customers. Students will also examine how information systems can have a positive impact on operational productivity, competitiveness, automation of business processes, and electronic commerce.


Innovation and Marketing

In this project-based course, students will investigate and practice strategies for innovation and introduction of new ideas, products, and technologies to market. Students will practice assessing their customers' needs and tailoring strategies and tactics accordingly. An integrative approach builds marketing management upon business analysis, supply chain, operations, economics, and financial management. Students will set marketing goals and produce plans to reach those goals and measure their progress. Ethical, social, and legal aspects such as marketing to minors and false or deceptive practices will be examined.

Specialization Courses - Select 3 courses from the following (9 credit hours):

Course Code


Course Description


Service Marketing

Service Marketing is a relatively new marketing discipline that extends the classical definitions of marketing theory and introduces new ideas to the design, development and management of service products. The student will explore new theories of service quality (SERVQUAL) with emphasis on customer service behavior and acquire analytical tools to measure customer perceptions and expectations. A variety of learning methods prepares the student for various new career opportunities in a service dominated economy while providing the freedom of student assignment selections and various work exercises.


Marketing Management

This course includes critical thinking exercises designed to provide the student with a well-rounded view of marketing theory built around environmental research, marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 Ps), and the new product cycle.


Customer Relationship Management

This graduate course examines the consequences of initiating, developing, and maintaining a customer relationship management strategy and analyzes the impact of profitable, long term customer relationships.


Advertising and Promotion

This course examines the creative and strategic process of advertising and promotion and discusses current practices and research in advertising and promotion focusing on consumer behavior theories, advertising and promotion methods, and ethical practices of designing, developing, and implementing advertising and promotion of an integrative marketing communication program.


Product Management

Product Management is a critical activity that develops strategies and plans for building winning products, increasing market share, improving customer appeal, and beating the competition. MKT6001 provides the marketing foundations required to develop, through the use of various analytical tools, a focused product marketing strategy. Developing sound product strategies through MKT6001 is introduced through a series of building exercises that carefully constructs a valuable Marketing Plan that the student can use as an actual or template model for future applications. The course covers all of the critical marketing activities from the Product Managers (PdM) vantage point. MKT6001 is a core Marketing Specialty component offering a comprehensive tour de force of best-practice, theory-based marketing methodology for immediate real world application. It is demanding and very rewarding.


Marketing Research I

Marketing Research I provides the fundamental building blocks for a thorough research project. The course syllabus introduces both qualitative research methodologies with quantitative techniques. The course introduces survey design, sampling procedures and research planning and reporting. From the basics of human inquiry to the advanced topics of research application, the course offers a series of tools to construct and implement an effective research initiative. Introduction to SAP with embedded exercises and easy to follow diagnostics on datasets are in the syllabus. The course offers considerable flexibility in selection of many different exercises and is designed to accommodate various research subjects. The course covers qualitative analysis and the use of focus groups, coding conventions, and provides a review of research tasks.

The Program Capstone Course (3 credit hours) will be complete as the last course in the degree program.

Course Code


Course Description


Strategic Planning

This course provides an overview of effective strategic planning formulation and correct application for use in real life situations. Students will develop skills in operational business strategies as well as being introduced to the entire strategic planning process

The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. Learn more about the NCU’s MBA costs below:

  • Per credit cost: $850
  • Per 3 credit course cost: $2,550
  • Program cost: $25,850-$28-400
  • Average book cost per course: $110
  • Application Fee: $0
  • Learning Management Fee (one-time per program): $350
  • Registration Fee: $0

Click here to learn more about payment and financing options.

*Program rates are subject to change and generally increase at the start of each calendar year.

Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. For more information: please contact Admissions or refer to the catalog.

If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.

To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.

ACBSP Accredited Online MBA Degree Program

ACBSP Accredited

In addition to NCU’s regional accreditation from the HLC, our business programs in the School of Business and Technology Management have received programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP promotes continuous improvement and recognizes excellence in the accreditation of business education programs around the world.