Strategic Marketing, PhD-BA

Strategic Marketing Specialization

If you’re interested in becoming a strategic marketer, the Doctor of Philosophy in Business Administration with a specialization in Strategic Marketing will help you develop the skills and the personal and professional growth required for effective practice in the field of business. The program prepares you to become a leader in a variety of business settings. In this specialization, you will examine global strategic management in emerging economies, prescribe global marketing channels of distribution for finished products, and evaluate the importance and methods of implementing change, as well as diagnose the impact of product differences across national cultures. You will also assess the future of the multinational organization in the global business market. This specialization provides an overview of marketing leadership, the core of business operations. You will learn not only the vocabulary of marketing and its guiding principles, but how to develop and implement change leadership methods in marketing strategy. This includes developing a fundamental understanding of marketing leadership as it pertains to proactively identifying market changes and thereby marketing opportunities. In light of this understanding, you will learn how to predictively and proactively create an appropriate segmentation and marketing mix strategy culminating in the ability to develop a marketing plan. The emphasis of this program is on current practices and research in advertising and promotion, focusing on consumer behavior theories. The aim is to examine advertising and promotion methods and the ethical practices of designing, developing, and implementing an integrated marketing communication program. Students will also evaluate the challenges and opportunities of advertising and promotion in a global environment.

Course information
  Credit Hours Courses Est. Time to Complete  
PHD-BA 60 20 44 Months
*Credit hours and courses reflect new students meeting credit requirements and utilizing no transfer credits. Est. Time of Completion reflects new students following the preferred schedule designed by the Dean for the program.

Unmatched Flexibility
NCU offers weekly course starts, no scheduled lecture hours, no group assignments, weekly assignments, and the ability to schedule courses around your personal and professional obligations.

100% Doctoral Faculty
No matter the degree level you pursue, you can rest assured that you will be mentored by doctors in your field of study.

One-to-One Engagement
You won't have to fight for facetime as one of many within a classroom. At NCU, you'll have the opportunity to interact one to one with your professor, receiving personalized mentoring.

Doctor of Philosophy in Business Administration Program Learning Outcomes

  • Develop business knowledge based on a synthesis of current theory
  • Defend theories, applications, and perspectives related to business to diverse audiences
  • Evaluate business practices that positively impact society
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to problems identified in extant business research