Strategic Marketing, DBA

Strategic Marketing Specialization

NCU’s Doctor of Business Administration with a specialization in Strategic Marketing transcends traditional marketing by focusing upon emerging trends in the 21st century in marketing management and marketing research. Students will focus on thought leadership-driven strategic marketing, encompassing contemporary and emergent marketing management methods, global product management, precision pricing, advanced promotional methods, and proven distribution techniques. At the conclusion, students will be well prepared for the marketing workforce of tomorrow.

Course information
  Credit Hours Courses Est. Time to Complete  
DBA 48 16 36 Months View Course Catalog
*Credit hours and courses reflect new students meeting credit requirements and utilizing no transfer credits. Est. Time of Completion reflects new students following the preferred schedule designed by the Dean for the program.

Unmatched Flexibility
NCU offers weekly course starts, no scheduled lecture hours, no group assignments, weekly assignments, and the ability to schedule courses around your personal and professional obligations.

100% Doctoral Faculty
No matter the degree level you pursue, you can rest assured that you will be mentored by doctors in your field of study.

One-to-One Engagement
You won't have to fight for facetime as one of many within a classroom. At NCU, you'll have the opportunity to interact one to one with your professor, receiving personalized mentoring.

Doctor of Business Administration Learning Outcomes
  • Develop business methods and concepts based on practical application of current theories
  • Defend theories, applications, and perspectives related to business to diverse audiences
  • Construct socially responsible and ethical business strategies
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to practical business problems based on original research