Marketing, PhD-BA

Marketing Specialization

It doesn’t matter how great a product or service is if it can’t be communicated in a way that translates to sales. The NCU online PhD in Marketing specialization develops your skills in sales, research and promotional techniques that can be applied to virtual, global or domestic markets. You will explore strategies for a sound, systematic, ethical and legal approach to contemporary marketing practices and research theory. You will also learn how to assess and evaluate buyer needs and wants and construct advertising strategies geared toward establishing quality goods or services and driving customer loyalty. NCU graduates pursue professional opportunities in leadership, consulting and teaching.
Course information
  Credit Hours Courses Est. Time to Complete  
PHD-BA 60 20 45 months View Course Catalog
*Credit hours and courses reflect new students meeting credit requirements and utilizing no transfer credits. Est. Time of Completion reflects new students following the preferred schedule designed by the Dean for the program.

Beyond the specialized courses designed to help you expand your abilities in your chosen field of study and profession; NCU offers the following benefits to students and alumni:

Unmatched Flexibility
Many online programs offer the ability to take courses without leaving your home, but few offer weekly course starts, no scheduled lecture hours, no group assignments, and the ability to schedule courses around your personal and professional obligations. The option to turn in your assignments as early in the week as you want, provide you the ability to schedule school around your life, not the other way around.

100% Doctoral Faculty
Whether you are completing your bachelor's degree, pursuing your graduate degree, or on the path to earning your doctoral degree, you can rest assured that you will be mentored by doctors in your field of study.

One-to-One Engagement
Not only will you learn from a doctor in the field, but you won't have to fight for facetime as one of many within a classroom. At NCU, you'll have the opportunity to interact one to one with your professor to get personalized mentoring.

  • Doctor of Philosophy in Business Administration Program Learning Outcomes
  • Develop business knowledge based on a synthesis of current theory
  • Communicate with diverse audiences about theories, applications, and perspectives related to business
  • Evaluate business practices that positively impact society
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to problems identified in extant business research

Important Information for Students, Including Gainful Employment
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