Marketing, DBA

Marketing Specialization

Without successfully getting the word out about products and services, no business will survive. This makes strong marketing leaders an integral part of any senior management team. The Doctor of Business Administration (DBA) in Marketing emphasizes marketing management and research, including managing the entire scope of product lifecycle for domestic and international goods and services and strategies for a sound, systematic, ethical and legal approach to contemporary marketing practices. NCU graduates typically secure positions in leadership, consulting and academia in the areas of advertising and public relations, market research, retailing, customer service, sales and direct marketing.
Course information
  Credit Hours Courses Est. Time to Complete  
DBA 54 18 39 months View Course Catalog
*Credit hours and courses reflect new students meeting credit requirements and utilizing no transfer credits. Est. Time of Completion reflects new students following the preferred schedule designed by the Dean for the program.

Unmatched Flexibility
NCU offers weekly course starts, no scheduled lecture hours, no group assignments, weekly assignments, and the ability to schedule courses around your personal and professional obligations.

100% Doctoral Faculty
No matter the degree level you pursue, you can rest assured that you will be mentored by doctors in your field of study.

One-to-One Engagement
You won't have to fight for facetime as one of many within a classroom. At NCU, you'll have the opportunity to interact one-to-one with your professor, receiving personalized mentoring.

Doctor of Business Administration Learning Outcomes
  • Communicate with diverse audiences about practices, solutions, and perspectives related to business;
  • Construct socially responsible and ethic business strategies
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to practical business problems based on original research

Important Information for Students, Including Gainful Employment
Performance Fact Sheets available for residents of California