Marketing

Become an Integral Part of Business with a Marketing Degree

No matter how great a product or service is, it must be communicated in a way that translates to sales. In many respects, skilled marketers drive a business’ success. This makes strong marketing leaders an integral part of any senior management team. The NCU marketing specialization focuses on marketing management and research, including managing the entire scope of the product life cycle for domestic and international marketing. The specialization moves you beyond the fundamentals, emphasizing marketing management and research. Taught by doctoral professors, your studies provide you with strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices and research theory. A marketing specialization prepares graduates to work in corporate, non-profit, government, higher education and entrepreneurial roles.

The NCU Difference

NCU's unique approach to graduate education is ideal for self-starters and independent thinkers who want a premier education with unprecedented flexibility. With NCU’s online learning model, there are weekly starts for every program or course. Our education approach was developed to meet the needs of your busy life and schedule. We use a unique one-to-one learning model that pairs one student with one doctoral professor for each course. With no teaching assistants, you learn directly from experts who provide personal feedback and professional insights. Northcentral University's School of Business and Technology Management has a results-oriented approach to online education, delivering rigorous doctoral, master's, bachelor's and graduate certificate programs* to help you develop the business acumen that companies seek. Throughout your academic journey, you will be mentored by professors who are experienced in your field of study. At NCU, you will never have to participate in group projects. You move forward on your pace, by setting your own studying schedule. In a class size of one, there’s no one to get in the way of your individual success. None of our programs have residency requirements, allowing flexible access to you no matter where you live. When you enroll in NCU to earn an advanced degree in business, you will become part of a community of professionals who are already making a difference around the world.

“I wanted a degree that was not going to tell me just what the textbook says. I wanted to be challenged. I wanted to be pushed. I wanted to think about problems and solutions in a different way, and I believe NCU and the mentors there, did that.” - Joe Putulowski, PhD in Business Administration (2016)

At A Glance

Course information
  Credit Hours Courses Est. Time to Complete  
PHD-BA 60 20 45 months View Course Catalog
DBA 54 18 39 months View Course Catalog
MBA 30 10 16 months View Course Catalog

Beyond the specialized courses designed to help you expand your abilities in your chosen field of study and profession; NCU offers the following benefits to students and alumni:

Unmatched Flexibility
Many online programs offer the ability to take courses without leaving your home, but few offer weekly course starts, no scheduled lecture hours, no group assignments, and the ability to schedule courses around your personal and professional obligations. The option to turn in your assignments as early in the week as you want, provide you the ability to schedule school around your life, not the other way around.

100% Doctoral Faculty
Whether you are completing your bachelor's degree, pursuing your graduate degree, or on the path to earning your doctoral degree, you can rest assured that you will be mentored by doctors in your field of study.

One to One Engagement
Not only will you learn from a doctor in the field, but you won't have to fight for facetime as one of many within a classroom. At NCU, you'll have the opportunity to interact one to one with your professor to get personalized mentoring.

Doctor of Philosophy in Business Administration Program Learning Outcomes

  • Develop business knowledge based on a synthesis of current theory
  • Communicate with diverse audiences about theories, applications, and perspectives related to business
  • Evaluate business practices that positively impact society
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to problems identified in extant business research

Doctor of Business Administration Learning Outcomes

  • Communicate with diverse audiences about practices, solutions, and perspectives related to business
  • Construct socially responsible and ethic business strategies
  • Evaluate the relationship between the global environment and business decisions
  • Formulate solutions to practical business problems based on original research

Master of Business Administration Program Learning Outcomes

  • Evaluate the health of an organization
  • Effectively communicate - in media appropriate to purpose, occasion and audience - ideas and arguments associated with business issues
  • Evaluate the challenges and opportunities presented by the global business environment
  • Evaluate legal compliance, ethical concerns of stakeholders, and social responsibility in terms of their impact on the conduct of business
  • Deliver effective business solutions

*Credit hours and courses reflect new students meeting credit requirements and utilizing no transfer credits. Est. Time of Completion reflects new students following the preferred schedule designed by the Dean for the program.

Important Information for Students, Including Gainful Employment
Performance Fact Sheets available for residents of California