Paul A. Markham, DBA, MBA

Full Professor, School of Business

Paul A. Markham photo

Areas of Expertise: 

  • Marketing
  • Technology
  • Economics
  • Entrepreneurship
  • Leadership
  • Healthcare

Education:

  • DBA (Leadership) Transformational Leadership and Physician Acceptance of Computerized physician order entry systems (CPOE) and Electronic Medical Records (EMR) and the role of Chief Medical Information Officers in the United States - Awarded 27 July 2012, University of Newcastle, Australia.
  • MBA with Marketing Management Focus and Merit (GPA 6.7) awarded December 2006, University of Newcastle. Results; high distinctions in Brand Development & Marketing, Corp Govern & Soc Resp, Management & Organizational Behaviour, Strategic Management, Entrepreneurship, Strategic Management and distinctions in Accounting & Fin Mngt, Bus to Bus Marketing Mngt, Strategic Marketing Management, Operations & Supply Chain Mngt, Econ of Competitive Advantage, Corporate Finance, Foundations of Marketing Theory. MBA Award Winner "First Place of Global Business Strategy Simulation Game
  • Bachelor of Business Marketing & Management with Merit awarded May 1998, University of Technology, Sydney, Australia. Entrepreneurs Award "Home Care in a Private Market", "International Marketing Award " India the Emergent Middle Class", "Business Finance Merit Award " Hedging and Managing Global FX risk"
  • Electronic Engineering Degree EEC awarded 1988, The St George Institute of Technology, Kogarah, NSW Australia.

 Dissertation:

  • DBA (Leadership/Technology/Marketing) Transformational Leadership and Physician Acceptance of Computerized physician order entry systems (CPOE) and Electronic Medical Records (EMR) and the role of Chief Medical Information Officers in the United States - Awarded 27 July 2012, University of Newcastle, Australia.

 Research Areas of Interest:

  • Artificial Intelligence In Business 
  • Artificial intelligence in Marketing 
  • Artificial intelligence in Education 
  • Artificial intelligence in Healthcare  
  • Future & Emerging Concepts In Blockchain and Cryptocurrencies

Certifications and/or Licenses:

  • Electrical Licenses 

Select Publications: 

  • Publication Concepts Being Planned In Coming Year
  • Markham, P. (2018-2020). (Lead Principal Investigator Advisor). Artificial Intelligence and The Creation of Cardiac Digital Twins. A Clinical Observational Data Analysis of Improving Physician Decision Making & Patient Care in Global Intensive Care Units. UPMC, Columbia NYP, DUKE, Yale, Northwell, IKEM (Czech Republic).
  • Markham, P., & Lee, D. (2020). The Impact of artificial intelligence on digital marketing efficiency in China.  Northcentral University & Hong Kong Polytechnic University, Hong Long, China
  • Markham,  P., & Chow, E.  (2020). The impact of artificial intelligence-driven social media,  on marketing performance in the Chinese nonprofit sector. Northcentral University & Hang Seng University, Hong Kong, China.
  • Markham, P., & Drew, A. (2020) The impact of artificial intelligence on the erosion of guanxi in China.  Northcentral University & University of Newcastle, Australia 

 Select Professional Experience:

  • Academic Administrative - Director Healthcare & Nursing
  • Chair Of Undergraduate Business
  • Global MBA Faculty - China, Faculty Senate
  • Corporate - COO, CSO, CMO