Areas of Expertise:
- Marketing
Education:
- DBA, Anderson University, Anderson, IN
- MBA, Queens University, Charlotte, NC
- BS Mathematics, UNC-G, Greensboro, NC
Dissertation:
- Customer Mind-Set: Investigating a Measure of Market Orientation Using Higher Education As The Context
Research Areas of Interest:
- Social marketing
- higher ed marketing
- marketing pedagogy
Select Publications:
- Guilbault, M. D. (2017). Students as Customers in Higher Education: The (Controversial) Debate Needs to End. Journal of Retailing and Consumer Services. dx.doi.org/10.1016/j.jretconser.2017.03.006
- Guilbault, M. D. (2016). Students as Customers: Reframing the Debate. Journal of Marketing for Higher Education/Taylor & Francis(Special Issue). dx.doi.org/10.1080/08841241.2016.1245234
- Guilbault, M. D. (2014). Culture and the impact on customer service: Considerations for offshoring to India. Atlantic Marketing Journal, 3(1), 63-73. digitalcommons.kennesaw.edu/amj
Select Professional Experience:
- AT&T General Manager