Melodi Guilbault, DBA Marketing

Distinguished Core Part-Time Professor, School of Business

Areas of Expertise:

  • Marketing

Education:

  • ​DBA, Anderson University, Anderson, IN
  • MBA, Queens University, Charlotte, NC
  • BS Mathematics, UNC-G, Greensboro, NC

Dissertation:

  • ​Customer Mind-Set: Investigating a Measure of Market Orientation Using Higher Education As The Context

Research Areas of Interest:

  • ​Social marketing
  • higher ed marketing
  • marketing pedagogy

Select Publications:

  • Guilbault, M. D. (2017). Students as Customers in Higher Education: The (Controversial) Debate Needs to End. Journal of Retailing and Consumer Services. dx.doi.org/10.1016/j.jretconser.2017.03.006
  • Guilbault, M. D. (2016). Students as Customers: Reframing the Debate. Journal of Marketing for Higher Education/Taylor & Francis(Special Issue). dx.doi.org/10.1080/08841241.2016.1245234
  • Guilbault, M. D. (2014). Culture and the impact on customer service: Considerations for offshoring to India. Atlantic Marketing Journal, 3(1), 63-73. digitalcommons.kennesaw.edu/amj

Select Professional Experience:

  • ​AT&T General Manager