Lynne Patten, PhD

Adjunct Professor, School of Business

Lynne Patten Photo

Areas of Expertise:

  • Management
  • Strategy​

Education:

  • ​BA in from Clark Atlanta Unviersity
  • MBA from Clark Atlanta University
  • PhD from Arizona State University

Dissertation:

  • ​Patten, L.A. (2002). Increasing Minority Enrollment in the Arizona Universities: Did Arizona Revised Statue 2108 Work? Dissertation, Arizona State University, May.

Research Areas of Interest:

  • ​Management
  • Strategy

Select Publications:

  • ​Patten, L. (2019) The Realities of Strategic Decision-Making.  SAGE Business Cases Journal. January, 2019, http://dx.doi.org/10.4135/9781526465399.
  • Patten, L. (2015) The Continued Struggle with Strategy Execution.  International Journal of Business Management and Economic Research, 6(5), 288-295.
  • Patten, L. (2011). "Tasty Goods, Inc.: A Teaching Case on Managing Costs by Outsourcing in a Global Marketplace". Texas Business and Technology Educators Association Journal, Volume 12, Issue 1, pgs. 84-92.
  • Patten, L. (2010). The Fantastic Brand: A Teaching Case on Strategic Decision-Making. Journal of International Academy of Case Studies, Volume 16, Issue 7, pgs. 93-98.
  • Patten, L. (2010). The Fantastic Brand: A Teaching Case on Strategic Decision-Making (Instructor's Notes). Journal of International Academy of Case Studies, Volume 16, Issue 8, pgs. 111-119.
  • Patten, L. (2009). Using Strategic Management to Successfully Integrate WebCT into a Business School's Curriculum.  Texas Business and Technology Educators Association Journal, Volume 11, Issue 1 pgs. 65-76.
  • Patten, L. (2008). The JoyToy Company: A Teaching Case on the Importance of Effectively Managing the ValueChain. The Journal of Management Development, Volume 27, Issue 3, pgs. 265-274.
  • Patten, L. (2007). Dryness, Inc.: A Teaching Case on Business Management Strategies.  E-Journal of Business & Economic Issues, Volume 2, Issue 1, pgs. 1-16.
  • Patten, L. & Jefferson, J. (2006). Standardized Testing: Is this Method Effective for African-American Business Students? Southwest Business Administration Journal, Volume 6, Issue 2, pgs. 127-146.
  • Patten, L. (2002). Increasing Minority Enrollment in the Arizona Universities: Did Arizona Revised Statue 2108 Work? Journal of Public Management and Social Policy, Volume 8, Issue 1, pgs. 71-84.

Select Professional Experience:

Creator & Owner

Jr. MBA Summer Camp / Clark Atlanta University / January 2011 – July 2018 / Atlanta, GA

  • Creator and owner of Jr. MBA Summer Camp, which was a 2-week business and entrepreneurship summer camp for middle and high school students that generated +$400,000 and served +400 students since 2011.
  • Responsible for all operating activities including managing annual budget of +$35,000, development of annual strategic plan, driving revenues, managing P/L, AR/AP, ecommerce, marketing activities, managing talent, customer service, vendor management, and payroll.
  • Responsible for all IT activities that included website development and maintenance and sourcing, integrating, and supporting cloud-based software including Webstarts, Formsite, MailChimp, Payment Depot, and Authorize.net.
  • Developed an online registration process that included online enrollment, payment processing, database management, and email-based customer service.
  • Created and maintained database of +2,500 customer records for digital and social media marketing that included email marketing, mobile marketing, and ads on Facebooks and Instagram.

Director of Summer Programs

Clark Atlanta University / July 2014 – June 2017 / Atlanta, GA

  • Responsible for leading and managing all faculty and administrative activities for CAU summer school and on campus summer events and activities.
  • For summer school, I was responsible for +$1.5 million in revenues to deliver +100 classes across the university during the summer.
  • I helped to increase revenues +7% for summer school by increasing the number of online classes over a 3-year period.
  • I led the integration of online classes into summer school via effective project management skills, developing online teaching procedures, and collaboration with Faculty Development to develop a faculty certification class, which led to an increase in online classes of +25% and eventually led to the university's 1st online master's program in Education in 2018
  • For summer programs, I was responsible for +$160,000 in revenues, managing 15-20 programs, leading a cross-functional team of +10 people, developing the annual strategic plan, and ensuring all activities met university operating and pricing guidelines.

Sales Planning Manager 

The Dial Corporation / October 2001 – January 2003/ Scottsdale, AZ

  • Responsible for trade management spending of +$2.5 million on the Renuzit Air fresheners and Dial Soap brands that included managing trade spending, incremental merchandising funds, strategic direction to sales force, liaison between marketing and sales force, and developing and implementing trade programs. 
  • In 2002, lateral promotion from the Renuzit Air Fresheners to the Dial Soap brand.
  • Developed the national "Summer Soap" trade program, which generated an incremental $500,000 in sales revenue.
  • Developed and implemented strategic defense plan in the southern region that grew sales +5%.
  • Lead implementation of category in-market initiative by tracking and managing daily shipments, ensuring production met capacity, maximize profitability, and successful sell through at retail.
  • Decreased spend/case ratio by 5% in the eastern region by in depth analysis that analyzed program profits and distribution levels.

Assistant Brand Manager

Procter & Gamble / June 1996 – August 1998 / Cincinnati, OH  

  • Responsible for brand activities, which included conducting research, strategy development, development of TV commercials, $25MM budget, claims approval, media planning, and development and execution of all marketing plans and materials.
  • Conducted a successful media test, utilizing test and control markets, which resulted in a +17% share increase in test market and the brand obtaining an additional $2.7MM in national media funding.
  • Conducted quantitative and qualitative research for concept and strategy development, testing TV commercials, product development, competitive defensive plans, and promotional activities. 
  • Responsible for researching, developing, and analyzing various studies to understand consumer behavior, including developing surveys, determining appropriate sampling methods, focus groups, one-on-one interviews and mall intercept.
  • Conducted category analysis, utilizing consumer data, historical data, and test market data to develop and recommend a 5-year plan that ensured all brand SKUs (25) ranked in top 2/3 of category.
  • Led multi-functional team to successfully launch two new items, which included product and consumer testing, profit forecasting, product development, development and implementation of marketing activities, and gaining management approval.
  • Conducted various analyses including volume and profit forecasting, annual brand performance review, budget development, and performance analysis on promotional activities.
  • Led various multi-functional teams to successfully launch new items, develop of TV commercials, implement marketing plans, and develop cost effective strategies for marketing activities. 

Sales Representative                                 

The Pillsbury Company / June 1991 – May 1994 / Atlanta, GA

  • Responsible for sales, management, and maintenance for a 61-account territory.  Achieving maximum sales and profit for 3 business units (+250 products) via analyzing category conditions, establishing and maintaining strong customer relationships, and meeting customer needs.
  • Worked with retail manager to grow category sales via developing and implementing promotional activities including incremental displays, newspaper advertisements, temporary funding, and contests.
  • #1 Retail Unit Salesperson in (1992) and #1 Retail Regional Salesperson in (1993).
  • Member of Targeted Marketing Task Force that grew sales +20% in the Atlanta market.
  • Managed and generated category plan-o-gram for prepared dough products of a national grocery chain (Winn-Dixie) via analyzing category trends, volume sales, and product pricing.
  • Tracked, analyzed, and presented new item distribution levels to promote successful launch of new items.