Areas of Expertise:
- Marketing, international, business, multicultural, Hispanic markets.
Education:
- Ph.D. Marketing, U. of Alabama, Tuscaloosa
- MBA General, U. of S. Alabama, Mobile
Dissertation:
- The Impact of modernization on a developing nation consumption patterns--The case of Mexico
Research Areas of Interest:
- Hispanic markets, innovations, small business, exports, cross-cultural research
Certifications and /or licenses:
-
Competent Toastmaster (CTM) Certification (2004)
Select Publications:
- Medina, J. F., Saegert, J., & Gresham, A. (1996). Comparison of Mexican‐American and Anglo‐American attitudes toward money. Journal of Consumer Affairs, 30(1), 124-145.
- Medina, J. F., & Duffy, M. F. (1998). Standardization vs globalization: a new perspective of brand strategies. Journal of Product & Brand Management.
- Medina, J. F., & Chau, C. T. (1998). Credit card usage behavior between Anglos and Hispanics. Hispanic Journal of Behavioral Sciences, 20(4), 429-447.
Select Professional Experience:
- 2008-Present, Online Adjunct Instructor, South University Online (SOU), Savannah, GA.
- 2012-Present, Online Adjunct Instructor, Northcentral University (NCU)
- 2003-2010, Associate Professor, American Intercontinental University Online (AIU), Hoffman States, IL.
- 2001-2002, Visiting Assistant Professor, St. Mary's University (StMU), San Antonio, TX.
- 1999-2002, President, Marketing Solutions International (MSI
- 1999-2001, Assistant Professor, University of the Incarnate Word (UIW), San Antonio, TX
- 1992-1999, Assistant Professor, the University of Texas at San Antonio (UTSA), San Antonio, TX.