Jose F Medina, Ph.D. Marketing

Core Adjunct Faculty

Jose F Medina Photo

Areas of Expertise:

  • ​Marketing, international, business, multicultural, Hispanic markets.


  • ​Ph.D. Marketing, U. of Alabama, Tuscaloosa
  • MBA General, U. of S. Alabama, Mobile


  • ​The Impact of modernization on a developing nation consumption patterns--The case of Mexico

Research Areas of Interest:

  • ​Hispanic markets, innovations, small business, exports, cross-cultural research

Certifications and /or licenses:

  • Competent Toastmaster (CTM) Certification (2004)

Select Publications:

  • Medina, J. F., Saegert, J., & Gresham, A. (1996). Comparison of Mexican‐American and Anglo‐American attitudes toward money. Journal of Consumer Affairs30(1), 124-145.
  • Medina, J. F., & Duffy, M. F. (1998). Standardization vs globalization: a new perspective of brand strategies. Journal of Product & Brand Management.
  • Medina, J. F., & Chau, C. T. (1998). Credit card usage behavior between Anglos and Hispanics. Hispanic Journal of Behavioral Sciences20(4), 429-447.

Select Professional Experience:

  • 2008-Present, Online Adjunct Instructor, South University Online (SOU), Savannah, GA.
  • 2012-Present, Online Adjunct Instructor, Northcentral University (NCU)
  • 2003-2010, Associate Professor, American Intercontinental University Online (AIU), Hoffman States, IL.
  • 2001-2002, Visiting Assistant Professor, St. Mary's University (StMU), San Antonio, TX.
  • 1999-2002, President, Marketing Solutions International (MSI
  • 1999-2001, Assistant Professor, University of the Incarnate Word (UIW), San Antonio, TX
  • 1992-1999, Assistant Professor, the University of Texas at San Antonio (UTSA), San Antonio, TX.