Chanda Ghose, Ph.D.

Core Part-Time Professor, School of Business

Chanda Ghose Photo

Areas of Expertise:

  • ​Marketing
  • Consumer Behavior
  • Marketing Research
  • E-Business Marketing
  • International Marketing
  • Quantitative Methods & Analysis


  • ​Ph.D., Georgia Institute of Technology, Atlanta, GA
  • M.S., SUNY at Stony Brook, New York, N.Y.


  • ​The Influence of Individual Differences on the Effectiveness of Comparative Advertising.

Research Areas of Interest:

  • ​International Marketing
  • E-Business Marketing

Select Publications:

  • “The Effect of Gender, Trust in the Salesperson and Salesperson Ratings in B2B Sales Success,” with Richard Caldarola. Association for Global Business, Cancun, Mexico, Nov 18-21, 2004.
  • "Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models," in the Special Issue of The International Journal of Forecasting, 1994 (with G. Dispensa and S. Ghose).
  • “The Effect of Individual Differences on Consumer Perceptual Maps,” the Southern Marketing Association Conference, New Orleans, 1994 (with N. Donthu and D. Gilliland).

Select Professional Experience:

  • National Program Director - Delta / Ancora Education
  • Associate Dean, General Studies - ITT Technical Institute
  • National Committee for Math and Science - ITT Technical Institute
  • Consumer Credit Officer / AVP, Bank of America
  • Consultant, Walsh America/PMSI