Areas of Expertise:
- Marketing
- Consumer Behavior
- Marketing Research
- E-Business Marketing
- International Marketing
- Quantitative Methods & Analysis
Education:
- Ph.D., Georgia Institute of Technology, Atlanta, GA
- M.S., SUNY at Stony Brook, New York, N.Y.
Dissertation:
- The Influence of Individual Differences on the Effectiveness of Comparative Advertising.
Research Areas of Interest:
- International Marketing
- E-Business Marketing
Select Publications:
- “The Effect of Gender, Trust in the Salesperson and Salesperson Ratings in B2B Sales Success,” with Richard Caldarola. Association for Global Business, Cancun, Mexico, Nov 18-21, 2004.
- "Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models," in the Special Issue of The International Journal of Forecasting, 1994 (with G. Dispensa and S. Ghose).
- “The Effect of Individual Differences on Consumer Perceptual Maps,” the Southern Marketing Association Conference, New Orleans, 1994 (with N. Donthu and D. Gilliland).
Select Professional Experience:
- National Program Director - Delta / Ancora Education
- Associate Dean, General Studies - ITT Technical Institute
- National Committee for Math and Science - ITT Technical Institute
- Consumer Credit Officer / AVP, Bank of America
- Consultant, Walsh America/PMSI