Recent Blog Posts
We all know iconic brands like Coca-Cola, BMW and Apple, but we often don’t think that we, as individuals, are brands. In a competitive business world, the personal brand you present is imperative. Today’s world is fast-paced, with information bombarding us from everywhere. People tend to make snap judgements based on the image you present in person, on email or social media.
Think of your brand as the story of you. You get to decide on the message and craft the book. Here are 10 tips to Develop a Winning Personal Brand:
1. Change Your Mindset: It’s important to realize that you are a brand. You have to decide how you want people to think of you, and what feelings you want them to have about you. The most important thing to personal branding is to be authentic. Don’t try to be something you’re not. People see through phoniness immediately.
2. What Makes You Unique: Determine your individual selling proposition. What makes you different than MBA graduate X. If you aren’t sure, ask co-workers, friends and family how they see you. This is how you create an authentic personal brand. A brand is all about telling a story. When you think of people with strong personal brands, such as Richard Branson or Tony Robbins, you know and resonate with their story.
3. Put yourself first: In today’s world, people don’t stay with one company their whole career. While it’s ok to be loyal to a company, you have to start thinking in terms of promoting and being loyal to yourself first. This means seizing opportunities as they come and continuing to network even if you’re happy in your current job.
4. Know Your Market: Just like a product has a certain target market, so should you. If you’re interested in working in accounting, you’re going to craft your image differently than if you’re seeking a job in counseling.
5. The Devils in the Details: Details are what separates people. How you dress, speak and craft an email all contribute to how the world sees you. Have a personal signature. Perhaps you’re the guy who wears bow ties every day or the woman who wears unique glasses. These details help people remember you and form an impression.
6. Be Social: Use social media to position yourself as an expert in your field. Instead of using Facebook to just post school pictures of the kids, create a business page and start posting articles relevant to your industry. For example, if you’re in counseling, post stories on relationship advice, research and heartwarming stories. Create Google alerts with your name to monitor what is being said about you. Online reputation management is a must. Share other people’s content. Remember, social media is about relationship building, not in-your-face selling.
7. Write: Nothing builds credibility like being published. Look at traditional avenues like magazines and journals, and vehicles such as your own website and blog.
8. That’s what she said: Being quoted in an article in your area of expertise brands you as an expert. On your website and social sites, have a page that talks about how you are media friendly. Sign up for free services like HARO to get daily updates on the expert sources writers are seeking.
9. Be a connector: This is a way to provide value to others. If you see a story that you think someone would like, email it to them. If you hear or see an opportunity that is a fit for someone in your network, let them know. Networking is about being of service and value. People remember people who do this and it will come back to you ten-fold.
10. Strong affiliations: You can raise or lower your brand with whom you associate. Build up your influencer network by following the current experts in your field. Interact with them on social media. Use your alumni network to connect with other successful people. Ask about guest blogging on websites of current experts.
Thanks to technology, the world really is our oyster. We can work from anywhere, and our customer can be anywhere.
As business owners and executives, there is no limit on the markets that can be capitalized on to grow and expand. Some of the strongest growth opportunities lie in Asia. It was this area of the world that Northcentral University alum, Dr.
David English, focused his dissertation while pursuing his Doctor of Business Administration (DBA) degree. A 2015 NCU graduate, Dr. English’s dissertation was published in the October issue of Transnational Marketing Journal, a peer-reviewed scholarly journal.
His research focused on small- and medium-sized enterprise marketing to foreign consumers in Seoul, South Korea specifically, looking at consumer language and intercultural communications. He found four key things during his study:
1) foreign consumers were able to adapt using technology like cell phone apps that translate; 2) the fear of interacting with someone was common among Koreans because their English fluency was poor and/or they were nervous; 3) Korean SMEs were kind to foreign consumers and went out of their way to help them and to make sure they returned as a customer; 4) foreigners preferred using Korea in low-involvement service encounters (grocery shopping, eating at a restaurant, etc.)
Whenever a company expands to an international market, there are obstacles to overcome. According to English any business looking to move into Korea needs to study the psychology of Korean consumer.
“When Wal-Mart came to South Korea in the late 90's the company appeared to use the same strategies that they use in the US (large stores, items stacked high, lots of sales signs) which did not sit well with Korean consumers,” said English. “In 2005, Wal-Mart sold all of their stores and left Korea.”
English believes that the biggest opportunities in Korea for foreign companies lie in the food and beverage industries.
“In the last five years or so there has been a large increase in the number of imported brands of wine and beer,” he said. “Micro-brews are starting to become more popular and are served at bars and available in grocery stores. After being here over a decade, I finally found a bottle of Oregon wine (the state I am from). The younger generation seems to be more willing to try foreign foods, beers, and wines.”
To read more about the topic, Dr. English’s full paper can be read here.
Nearly 25% of kids get bullied at school. As a parent, it not only breaks your heart, but rises your ire. To highlight National Bullying Prevention Month, we’re sharing with parents the Top 10 things they can do to prevent their child from becoming a victim.
- Talk with your child about the different types of bullying. It isn’t just being pushed on the playground. It’s also being made fun of or teased mercilessly in person or on social media.
- Create an environment at home that is open and accepting so your child knows they can tell you about any issues they’re having. Let them know that you want to know about any problems.
- Confident kids get picked on less. Teach your child to project a positive, but assertive attitude through body language and awareness. This means keeping their head up, standing tall, walking briskly and making eye contact. Model the difference between passive, aggressive and assertive body language and have them practice at home.
- Teach that the best self-defense tactic is “target denial” which boils down to not being there. Show your child how to walk away from a potentially bad situation in an assertive, calm way. Tell them to throw a glance back at the bully, perhaps even deflecting a confrontation by saying “Have a good day.”
- Be vocal. Your child needs to know how to speak up. If someone is hurting them, teach them to talk loudly and assertively with simple words like NO, STOP and even FIRE since that word always gets people’s attention.
- We live in a different world today and that means bullying can happen online. It’s imperative that you monitor your child’s social media sites.
- Be proactive in knowing the bullying policies of your child’s school. Talk to the principal to know what policies and programs are in place.
- Walk the walk. Many kids who are bullies are being bullied at home. Make your home a place where empathy, tolerance and respect are valued and modeled.
- Teach your child not to respond or retaliate to cyber bullying and name-calling. This simply empowers the bully.
- Make sure your child knows it’s not their fault; that the bullying says everything about the perpetrator and nothing about the victim.
As we live more and more of our lives in a virtual online, the risk to our personal security and identity is only getting worse. During National Cyber Security Awareness Month, Fraud. Org is shining the light on the Top Five Internet Scams to watch out for.
Fake Check Scams
- What it is: This con starts out in an online classified or marketplace environment. An authentic, but ultimately fake, check is sent to the consumer with directions to deposit it into their account and then wire a portion of the check to a third party.
- The Stop: Never ever deposit a check and wire money to someone you don’t know.
- What it is: Websites selling fake electronics, clothing, pharmaceuticals and more. You order it and it never arrives, or is far different than what was pictured.
- The Stop: Remember, if something seems too good to be true, it is.
- What it is: Free vacations, high-end merchandise and even lottery winnings are offered, but the catch is you’re asked to pay fees and taxes upfront. The reality is that there is no prize or money at the end.
- The Stop: If you’re asked to pay to get something you won, it is a scam.
Advance Fee Loans and Credit Arrangers
- What it is: A line of credit or a loan is offered with an upfront fee. Of course, once you pay there is no loan or credit.
- The Stop: No reputable lender will offer you a loan or credit without running your credit history. If someone does, it is a scam.
- What it is: It starts as an email or text message supposedly from a reputable business that includes links or attachments that will either install malware or direct you to a bogus website to collect your personal information.
- The Stop: Never open links or attachments from anyone you don’t know. Call the company directly to see if they really sent it to you.
To protect yourself in general from being a victim of a cyber crime, here are the Top Five Tips from the National Cyber Security Alliance:
1. Keep your electronics clean. Use security software and make sure your Internet browser is up-to-date.
2. When in doubt, don’t open it. If you receive any electronic communication that looks suspicious, trash it without opening it.
3. Strong passwords. Remembering all those passwords is a pain, but a longer password with capital and lowercase letters, numbers and special characters is hard to break. You should also use different passwords for different accounts.
4. Blockers. Make sure you use a pop-up blocker. Pop-ups are a big source of malware.
5. Back up. Computers crash. Make sure your data is backed up to the Cloud or an external hard drive.
In recent years, scientists have realized that the brain isn’t set and fixed, but instead fluid and changing throughout life. This means that you can teach an old dog new tricks, and today, National Train Your Brain Day, is the perfect time to start!
“Learning, reading, engaging in daily cognitive challenges/tasks as simple as reading books, taking college courses and doing word puzzles confers a significant degree of protection against mental illness and degenerative disorders such as Alzheimer's disease,” said NCU Professor Patrick McNamara, Ph.D.
Think of the brain as a muscle, the more you use it and train it, the more in shape it’s going to be. Companies like Lumosity and apps like Fit Brains Trainer and Eidetic are capitalizing on the trend.
So how can you train your brain today to be smarter tomorrow? Here are the Top 10 Ways to Train Your Brain:
1. Do Something Different: If you eat right-handed, try it left-handed or take a different route home from work. The point is that we do the majority of our daily tasks on autopilot. This means your brain doesn’t have to think much. Shake up your routine and you shake up your brain.
2. Learn Something New: It doesn’t matter what it is. If you want to take up piano, golf or knitting, the idea is that you’re forcing your brain to make new neural connections.
3. Mono-Task: A growing body of research is showing that our love of multi-tasking is actually hurting out brains. The brain wasn’t designed as a computer to have multiple windows open.
4. Exercise: Physical activity reduces risk for stroke and helps neurogenesis, the birth of new cells in the hippocampus, the part of the brain attacked by Alzheimer’s.
5. Make Music: Learn a new instrument or pick up the one you played as a child. Research shows that making music works out many areas of your brain from listening, to refined movements and more.
6. Play Ball: Go out and toss the ball around with your kids or your grandkids because mastering sensory-guided movements hones your brains’ tactile, visual and coordination responses.
7. Laugh: It turns out it really is the best medicine. Laughing engages multiple parts of the brain and working out punch lines in your head sparks learning and creativity.
8. Listen: Most of us don’t really listen. It’s one reason we forget names so easily. It takes about eight seconds of intense focus to process information into memory.
9. Sense It: The more senses you involve the better your memory. Try and relate information to colors, smells, taste, textures and places.
10. Visualize: Make associations to remember things better. For example if you just met Joe visualize a coffee shop and cup of Joe will be easier to remember the next time you meet him.
For fear of being labeled difficult, statistics show that women do not stand up for themselves and rarely negotiate for what they want in the workplace. In fact, men negotiate 57 percent of the time for matters such as higher pay, while women only do so 7 percent of the time, according to Linda Babcock, Professor of Economics at the H. John Heinz III School of Public Policy and Management of Carnegie Mellon University. Babcock recounts the study in her book Women Don’t Ask and admits that male MBAs receive considerably larger salaries than their female counterparts.
This seems to line up with the common belief that women make less than men do, even for the same jobs. More controversially, however, Professor Babcock asserts that the disparity is almost entirely due to the widespread unwillingness among women to negotiate. Babcock reports that when willingness to negotiate is factored in, “the difference disappeared.”
As interpreted by Susan Adams of Forbes Magazine, the first step in changing all of the above, per the work of Prof. Babcock, is to decide to defy their own expectations. In other words, women should choose to negotiate for what they want, as do the majority of men, and their outcomes will change. They must choose to break free from a self-fulfilling prophecy. The seven percent of women who already negotiate have experiences not dissimilar to that of men who negotiate.
So, despite the systemic inequities women face, there are five steps that they can take to move upward, to champion themselves and to increase their standing.
Defy Expectations: Follow These 5 Negotiating Tips
1. DO NOT FEAR.
Women typically do not negotiate for fear of recriminations and fear of gaining a negative reputation on the job, according to Prof. Babcock. But, as Pynchon asserts, men share the same fears; not all overcome them, but 57 percent do, and the results pay big dividends for those who overcome that fear of creating a bad perception.
2. KNOW YOUR WORTH.
According to Prof. Babcock, women typically enter into negotiations less prepared than do men, and one of the key essentials to preparation is knowing what others at your level, with your resume, make in the market. If you do not know what the salary range and typical benefits are for your position, it will be hard to argue factually for what you want.
3. TAKE A “COMMUNAL” PERSPECTIVE.
This tip is particularly important for women in negotiations. While men are generally able to boast of their competencies without creating a negative perception, for women, that approach can unfortunately yield an unwanted perception. So, as Prof. Babcock explains, instead frame your request communally, that is, from the perspective of how your competencies will benefit the organization. To paraphrase JFK, ask not what the company should do for you, but explain what you can do for the company – and ground it on your competencies while tying it to requests.
4. BE REASONABLE.
This tip is actually tied to tip#2 above. If the best people in your position earn $75,000 a year, but you are unaware and ask for $100,000? Then you will be deemed unreasonable and the negotiations will likely stop. And for that reason, it is wise, according to the Wall Street Cheat Sheet, to inquire what the range of salary is for the position. From a position of knowledge, you can then decide what your ask should be, based on what you can live with within a reasonable range – or whether their range is in line with what you know about the market.
5. DON’T FORGET THE PERKS.
Should you come to an impasse regarding the level of income you’ve requested, don’t overlook the value of other benefits, as points of negotiation. A good benefit package can actually exceed the value, in dollars and cents, of a higher salary. A better insurance package, more vacation time, virtual commutes, flex-time, company car, frequency of job review, and other perks can all have financial benefit without negatively impacting a department director’s budget.
In the end, remember that negotiations are not personal; it is just business. You do have the freedom to walk away if your requests are not satisfied, and it helps to have the attitude that there are other opportunities out there. And remember this as well: A woman is just as responsible for the outcomes she wants and the outcomes she can put up with as any man. But as they say, the only battles you won’t lose are the ones you are willing to win. That is true whether male or female.
In recognition of Customer Service Week, Northcentral University would like to introduce the individuals on our team who expertly serve our students.
Amethyst Dimaculangan, NCU Enrollment Advisor, believes that the best part of her job is advising students with the right options to help them achieve their academic goals and desires. “It’s also great knowing that you have helped impact somebody’s life in a positive way,” states Amethyst.
Courtney Sherrill, Senior Enrollment Specialist and Team Lead, has been with NCU for more than three years and in Customer Service for educational institutions for more than five years. Courtney’s main focus as an Enrollment Specialist is to do the right thing by every student, every time. “I also strive to be a good example to my team and help/teach them in any way I can,” says Courtney.
Her advice to anyone interested in working in this field includes having a great work ethic and to listen more than you speak. According to Courtney, “You can never go wrong if you always do the right thing.
“Treat your customer the way you want to be treated,” is the best advice that Katharine Gonzales, Academic Advisor, can give anyone interested in a Customer Service career. “The best skill to have is a smile and to remember to not take anything personal.”
“The advice that I would give to someone interested in working in academia is to ensure that you have a passion for higher learning and engaging with students to assist them with their journey,” suggests Kristin Sparbel, Academic Advisor.
In many countries, Teachers' Day is a special day for the appreciation of teachers, and often includes celebrations to honor them for their special contributions.
Rebecca Wardlow, EdD and the Dean of Education at NCU said, “Teachers are the most influential factor on young students’ lives. Teachers are significant adults with whom students spend more time with during the year than any other adult.”
“Additionally, teachers shape the student’s attitude toward school, their careers and future. Being a positive influence in students’ lives is one of the reasons teachers love teaching,” Dr. Wardlow said.
World Teachers' Day, has been held annually on October 5th since 1994, to commemorate teachers’ organizations worldwide. Its aim is to mobilize support for teachers and to ensure that the needs of future generations will continue to be met by teachers.
According to UNESCO (United Nations Educational, Scientific and Cultural Organization) World Teachers' Day represents a significant token of the awareness, understanding and appreciation displayed for the vital contribution that teachers make to education and development.
More than100 countries observe World Teachers' Day. The efforts of Education International (EI) and its 401 member organizations have contributed to this widely spread recognition. Every year, EI launches a public awareness campaign to highlight the contributions of the teaching profession.
Today, September 29, is National Coffee Day.
“You may be an NCU student coffee addict if....
- You can't open your course or document without coffee in one hand
You can't address your professor’s comments without coffee
You climb over your partner in the morning to get that first cup of coffee
You find yourself out of coffee in the morning, and it's a national emergency! Etc.
(Sorry I'm running out of creative juice now here. I need my afternoon coffee!)”
So says Cynthia Akagi, PhD, an NCU Graduate School Dissertation Chair. “I love and celebrate National Coffee Day yearly, treating myself to a special brew of my choosing that day.
“Why, without coffee, it would be difficult for some to do their jobs. The medicinal properties of coffee are well known. My mandatory two cups of morning joe and afternoon iced coffee propel me into the work zone known as caffeine invigoration, propelling me to give substantive, detailed, feedback to my dissertation students to move them along to graduation.
“In fact I extol the virtues of developing a healthy coffee habit to all my students. Why I could never have completed my own dissertation if it weren't for my trusty Keurig. And thank you world that there are like-minded professors conducting ongoing research on coffee sustainability so professors and students will always be able to enjoy our java.”
A Few Grounds of Coffee History
The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century in the SUFI monasteries around Mokha in Yemen. It was here where coffee seeds were first roasted and brewed, similar to how it is prepared today. Yemeni traders brought coffee back to their homeland from Ethiopia and began to cultivate the seed.
In 1670, coffee seeds were smuggled out of the Middle East by Baba Budan, as he strapped seven coffee seeds onto his chest. The first plants grown from these smuggled seeds were planted in Mysore. It was then that coffee spread to Italy, to the rest of Europe, to Indonesia and to the Americas.
In 1583, Leonhard Rauwolf, a German physician, gave this description of coffee after returning from a ten-year trip to the Near East:
A beverage as black as ink, useful against numerous illnesses, particularly those of the stomach. Its consumers take it in the morning, quite frankly, in a porcelain cup that is passed around and from which each one drinks a cupful. It is composed of water and the fruit from a bush called bunnu.
Did you know coffee is good for you? Find out the 18 reasons why here. And enjoy your coffee today!
We are proud to announce that Dr. Joel Fitzgerald, Sr. (PhD-BA, Public Administration, 2013), was selected from six finalists to serve as the police chief of Fort Worth, TX.
Fitzgerald has been the chief of police in Allentown, PA., since December 2013. Prior to that, he served as chief in Missouri City, TX, and with the Philadelphia Police Department. He is also a graduate of the FBI National Academy in Quantico, VA.
Learn more about Dr. Fitzgerald and his appointment as Fort Worth’s new top cop.Blog Tags: alumstudent-profile
Today, September 25, is National Comic Book Day. When we think of comic books, we often think of superheroes.
First, here is some history about comic books. The first comic book appeared in the United States in 1933 and was a reprinting of earlier newspaper comic strips which had established many of the story-telling devices used in comics. The United States has produced the most titles in terms of quantity of titles. American comic books first gained popularity after the 1938 publication of Action Comics, which included the debut of the superhero Superman. This was followed by a superhero boom that lasted until the end of World War II. After the war, the comic book industry rapidly expanded, and genres such as funny animals, westerns, romance and humor became popular.
Hollywood has taken advantage of renewed interest of fictional characters over the past couple of decades by bringing “comic book” characters to the big screen in blockbuster movies. These movies often feature a super hero or a group of super heroes working together to bring about good for humankind.
Many of us know people in our own lives who are like superheroes (or super stars) for the good things they accomplish. Most of us would like to be seen as being super in our everyday lives, and by developing certain skills we can accomplish super things.
Dr. Jennifer Duffy, Graduate School Dissertation Chair at NCU, said, “Students at NCU are multi-talented and combine their academic and professional expertise to become super stars in the classroom. Given our one-to-one mentoring model, students who are self-disciplined and willing to learn have the skills necessary to be successful. To be a super student, one must possess a variety of abilities.”
Dr. Duffy added, “Here’s a list of superpowers that our students possess:
- Self-starters – they are willing to take action and initiate contact with their mentors.
- Critical thinkers – they do not just memorize material, but they synthesize and analyze scholarship/literature.
- Independent learners – they take ‘ownership’ of their learning and take responsibility for their studies.
- Inquisitive – they seek their mentors when they need help/ask questions when they don’t understand.
- Eager – they show enthusiasm for new course material.”
Now you can further your super skills and maybe someday your accomplishments will be featured in a blockbuster movie.
Today we celebrate American Business Women's Day to honor the contributions of women in the workforce. Since the first event was held in 1982, women have made great strides in many areas, however they still run behind when it comes to their paychecks.
Last week, the Wall Street Journal reported that “for every dollar a man earned women took home 21 cents less, on average.” The encouraging news is that the gender wage gap narrowed to the lowest level on record last year.
So, how does a woman become successful in business? We talked with Judith A. Converso, PhD, Dissertation Chair of The Graduate School at Northcentral University, who has more than 30 years of experience in both academia and business roles.
A quote from an area superintendent in a 60,000 students K-12 school district still resonates with Dr. Converso to this day. She was told, “You have leadership qualities and charisma. Just remember they will follow - so know where you are leading them.”
This superintendent continued and said, “You and I have this in common. Some may perceive us as pushy. I like to say we are more persistent ladies.”
According to Dr. Converso, “My key learning about women in business is their willingness and ability to understand systems theory and human performance technology (HPT). Women must see the whole as the sum of the parts, and that people make the system function optimally. So much is dependent on knowing the distinction between managing and leading. Managing is reactive; leading is proactive.
“The key to an effective leader is understanding and demonstrating the knowledge and skills to lead change and, in many cases, creating change. Knowing current trends and issues in the field/industry to move the organization to the cusp of transition/change is imperative.”
Best wishes to all the business women we honor today.
If you are looking for ways to improve your memory and concentration and also relieve stress, reading will help. The brain-stimulating activities from reading have shown to slow down cognitive decline in old age with people who participated in more mentally stimulating activities over their lifetimes. It also has shown a slower rate of decline in memory and other mental capacities.
Dr. Wade Fish, Director at Northcentral University’s Graduate School, said, “Reading expands a person’s appreciation toward other life experiences the reader is not personally experiencing, especially when reading topics that are not related to that reader’s job or lifestyle.”
“I personally enjoy reading historical accounts. I recently read a book written by author David McCullough about the Wright Brothers and their work to bring about flight. Reading about it, makes me more curious about travel and how it has evolved. I also enjoy visiting places where historical events have occurred after reading about them and to ponder the challenges overcome and failures experienced before success was accomplished.”
Another NCU professor points out that reading is important to a child’s overall development. Dr. Jennifer Duffy, Graduate School Dissertation Chair at NCU, said “Reading is a fundamental skill needed to function in society. Words - spoken and written - are the building blocks by which a child’s mind grows. Reading is not only essential to a child’s verbal and cognitive development, but it also teaches the child to listen, develop new language, and communicate. Additionally, books open a child’s imagination into discovering his or her world,” according to Dr. Duffy.
Like Dr. Fish, Dr. Duffy also stresses the vitality of reading to children on a daily basis. She reads to her three young boys every night to stimulate their thoughts and awaken their intellect. Reading is also an excellent way to close the day as it both simultaneously relaxes and calms the busy mind.
The best advice is to turn off the television and other electronics and enjoy the relaxation of reading a good book whether for your own enjoyment or to help broaden your child’s imagination.
MiraCosta College instructor and Northcentral University graduate, Dr. Robert Fulbright, achieved his second Chun Kuk Do championship at July's World Championship presented by the United Fighting Arts Federation (UFAF) in Las Vegas.
Fulbright is a seventh-degree black belt, the 1988 World Karate Champion and was on the 1992 Olympic Tae Kwon Do team. He holds a doctorate in educational technology management and online learning from Northcentral University. Learn more about his recent championship and lifelong journey in the martial arts.
Paul Phillips’, NCU Values Scholarship recipient, serves as vice president of service excellence for Asentinel, LLC. He says that professional career and community involvement have been the cornerstone for his success in developing strategies for several organizations and causes.
He has chosen to pursue an MBA with a management specialization because he is confident he will thrive in the self-driven, collaborative learning environment that NCU offers. As a lifelong learner, Paul is encouraged by the program’s opportunity to share and challenge ideas between student-and-professor.
Both an entrepreneur and corporate executive, Paul has achieved several professional certifications including The Enterprise Strategist: Aligning IT/Ops & Business Strategies from Penn State University’s Executive Program, Smeal College of Business, and an eBusiness Certification from the Gartner Group.
His extensive community involvement has allowed him to act as a mentor with Start Co., an organization helping startups on their journey toward success and as a board member of HopeWorks, Inc., a non-profit organization providing training and education for the extreme poor and ex-cons, enabling them to find and retain employment. Paul also founded the Networking Roundtable in 2001, which helps people in their job search by giving them the tools to build and expand their network.
Paul has two daughters; the oldest is a graduate of the University of Alabama with a BS degree in diet and nutrition and the other daughter is a junior at University of West Florida majoring in elementary education. He is blessed to share his life with a beautiful, intelligent and loving woman who supports him in all he does.
To learn more about Paul, follow his business blog on LinkedIn.
Bekah Esquivel’s initial reaction to the announcement that she received an NCU Values Scholarship was, “stunned and couldn't wait to tell my children. They are my true inspiration in diversity and I want them to know they have the power to achieve anything they put their minds to.”
Bekah holds a BS degree in communications and is employed as a production training supervisor. Her goal is to obtain a Master of Education with a specialization in global training & development at NCU to learn how other cultures around the world educate their students. As an advocate of diversity not only in reference to race or demographics, but also diversity in every difference that brings us together and strengthens us, Bekah is encouraged by the opportunity to learn critical theories and practices that will allow her to build upon others’ diverse backgrounds to develop better training programs.
According to Bekah, “A scholarship from Northcentral will enable me to leave a lasting impression on diversity and show my differences are my strengths.” She is focused on her personal growth in the education field and the ability to ensure the growth in others.
Bekah’s educational pursuits are supported by her husband Rico, her children Ricky, Bekah and Alyssa and parents Dean and Carla.
Catherine Vigue, NCU Values Scholarship recipient pursuing a Doctor of Philosophy in Education, has had many lives. She served twenty-two years in the Air Force Reserve retiring as a Master Sergeant and fifteen years in healthcare as a certified surgical technologist. For the past five years, she has made the transition into the educational field of English as a Second Language (ESL).
A common theme throughout her career path has been to make a positive influence on people’s lives and working alongside eight Fulbright scholars opened up a doorway to embrace international students and English language learners. Because the ESL field is quite young as social sciences go, Catherine’s goal is to research fresh ideas that will spark future exploration in this area of education.
Catherine holds a Master of Arts in Teaching English to Speakers of Other Languages from Salem State University, Salem, MA. She has written two papers; “The Impact of Bilingual Dictionaries/Glossaries on Standardized Assessments” - an action research project in an eighth-grade Sheltered English Instruction (SEI) classroom. The additional paper, “Examination of Compliment Speech Act Responses from Chinese University Students across Language Proficiency Levels” was part of her master’s thesis to determine if native Chinese speakers, while attending university in the United States, change their method of compliment responses in their new environment and, if so, is their language proficiency the defining factor.
A large family consisting of three children, two grandchildren, three brothers and her parents are Catherine’s biggest supporters in her educational journey.
Motivated by a lifelong passion for serving underserved populations, NCU Values Scholarship recipient Anna Navarro-Williams holds a variety of degrees in Sociology, Criminal Justice and Educational Psychology and Methodology. Seeking a Master of Arts in Marriage and Family Therapy at NCU, Anna believes this will be a natural part of the continuum she has journeyed on to work alongside people in a more therapeutic and clinical way to help them navigate through challenges in the context of their group or family and with additional challenges that culturally-related variables may pose.
Anna’s goal for her graduate studies will be to share and receive new ideas in what promises to be an environment rich on diversity of thought and ideas in addition to becoming more culturallyinformed. As a native Spanish speaking professional, this partnership will prepare her to formally reach out to individuals and families who are underrepresented in mental health care, particularly Spanish speaking people and address shortages of bilingual/bicultural mental health professionals.
A Mental Health Consultant at Southwest Human Development in Phoenix, Arizona, Anna holds a Master of Art in Criminal Justice and a Master of Science in Educational Psychology and Methodology both from School of Education at State University of New York at Albany.
Her support team includes her husband Leon, three sons, a grandson and very proud parents, Ana and Manuel, who were former educators in their native country in Columbia.
Corey Cole, a Values Scholarship recipient, credits his mentor, Dr. David Hemley, in continuing his education. Corey is currently pursuing a Doctor of Philosophy in Business Administration with a specialization in Financial Management at NCU. He received both his Bachelor of Business Administration and Master of Business Administration from Eastern New Mexico and is currently an Instructor of Information Systems at his alma mater.
As the lead author, co-written with two of his colleagues, his paper “Does Capital Structure Impact Firm Performance: An Empirical Study of Three U.S. Sectors”, was presented at the MBAA International Conference in Chicago. The paper is scheduled to be published in the last 2015 issue of the Journal of Accounting and Finance. He continues to work on additional research papers in the field of finance, that he hopes to finish by the end of the year.
By completing his program, Corey plans to examine existing financial theories and common problems associated with Finance and attempt to solve them in new innovative ways. He is most passionate about corporate and personal finance with the goal of becoming an expert in these subfields and continue to give back to the finance community, as well as maximize the potential of his students, who are essentially the innovators of the future.
Corey’s parents and sister live in his hometown of Glendale, Arizona. He is married with no children, but does have a dog that he likes to consider his child.
Pursuing her PhD in Psychology, with a focus in Health Psychology, is a natural next step for NCU Values Scholarship winner Arlene Perry, a Certified Health Coach (CHC) and a member of the American Association of Drugless Practitioners (AADP). The owner of Healthy Life Denver, and a member of Integrative Medicine of Cherry Creek, Arlene’s goal is to better equip her clients to battle the effects of obesity, Type 2 diabetes, high blood pressure and high cholesterol that are often the result of a poor diet compounded by a sedentary and stress-ridden lifestyle.
Arlene holds a Master of Arts degree from Fairleigh Dickinson University (Madison, NJ) in Corporate Counseling. By achieving a PhD in Health Psychology, she believes the additional knowledge, skills and credentials will transform her into a more effective health coach and make a difference in her community. Not only will the health psychology teachings and research component provide her with many more tools, but it will also allow Arlene the opportunity to speak at large forums and teach at the university-level to help effect this much needed change in healthy living.
Arlene is married, has two adult children and a Yorkie named Pebbles. Her entire family works in the healthcare field with her husband, Mike, as a DVM, PhD, working in the pharmaceutical industry in cell and gene therapy. Her son, Rob, is an MD working on his PhD in healthcare outcomes and her daughter, Jen, an LCSW, working as a therapist with psychiatric patients.