Sports Management

Master of Education
  • Overview
  • Course Information
  • Tuition
  • Benefits

Athletic administration and coaching are both growing professional disciplines. NCU’s master’s degree in Sports Management specialization will enhance your leadership skills, strengthen your teaching and administrative abilities and helps you apply ethics and values in the direction of an athletic program. Under the mentorship of experienced professors who all hold doctoral degrees, you will explore practical and successful administrative strategies, and examine all facets of administering an athletic program, such as leadership, legal aspects, financial analysis, marketing, sports governance, events and facilities management and ethics. Courses will have a contemporary focus and address current problems and opportunities related to this specialization.

Certification and Licensing

The School of Education serves educational leaders by providing online graduate studies in education to reach worldwide populations. The MEd program is designed to reach national and international markets and does not purport to provide licensure or certification in any particular state or country. Certification requirements vary by state. Students are advised to contact their state department of education or local school district for guidance in obtaining certification or licensure, or for approval in fulfilling district level incentive programs.

There are several reasons why an educator would want to pursue a graduate degree in education that does not lead to state licensing or certification.

Reasons may include:

  • "Move up" steps on the salary schedule.
  • Improve skills and professionalism in general or to pursue a ”leadership” position outside the classroom (school-based or district level).
  • Advance as a ”teacher leader” through a graduate degree (already has a bachelor's degree and certification).
  • Meet the needs of increasingly diverse students.
  • Work in a traditional K-12 classroom environment (trainer, educational consultant, etc).

Completion Period for Master's Degrees

Northcentral University allows 5 years to complete all 30 credit hour master's programs. Normal time to complete varies depending upon the rate courses are taken and credits transferred.

See below for specialization courses specific to this program. To learn more, fill out the request information form below or view the course catalog.

Course Code


Course Description


Leadership and Administration of Athletic Programs

In this course, students will explore the methods, principles, and decision-making responsibilities of a school athletic administrator. Through readings, interactive discussions, and independent activities, students will have the opportunity to equip themselves with skills in leadership, management, communication, and curriculum development, and they will apply these skills by taking on the role of a school athletic director and tackling some of the problems involved in the development and supervision of school athletic programs and events.


Legal Aspects in Athletics

In this course, students will develop the knowledge, skills, and awareness of the law and how legal precedence relates to interscholastic sport settings. Students will discuss, explore, analyze, and create solutions to specific dilemmas found in athletics at the high school level. An emphasis will be placed on current events and practical applications.


Ethics in Sports

The purpose of this Master’s level course is to promote critical examination of ethical issues and moral dilemmas that are inherently found within interscholastic sports settings. Students will explore, research, and analyze ethics and morality in interscholastic sports settings. A series of written assignments will provide reflective opportunities for learners to develop self-awareness and knowledge of how to become character driven, effective leaders. Students will develop an understanding of character based educational athletics and will be challenged to examine personal philosophies, clarify values, and refine moral reasoning skills relative to interscholastic athletics administration.


Sports Governance and Policy Development

This Master’s level course introduces the concepts related to the governance and policy development of interscholastic athletic programs. The roles of the National Federation of State High School Associations (NFHS), National Interscholastic Athletic Administrators Association (NIAAA), the state athletic/activity associations, and federal/state guidelines will be examined. Local board of education governance and the structure of local athletic programs will be reviewed. The course will also touch upon sample athletic program philosophies and departmental organizational structure and procedures.


Event and Facility Management and Programming

In this course, students will explore the principles, responsibilities, and issues involved with the management of athletic facilities. Activities include personnel and risk management, merchandising, quality assurance, and issues affecting the community. Additional components include environmental issues, and factors in operating facilities and sporting events.


Marketing in Athletics

how the dynamics of marketing and consumer behavior apply to sports organizations is essential for those who desire to become professionals within interscholastic athletics. Beginning with an overview of basic marketing theories and concepts, Students will gain insight into the ethics of sport marketing, fundraising, and sponsorship while analyzing leagues, teams, and events. Students will apply this insight by developing a marketing plan for an athletic program.


Issues in Athletic Administration

In this course, students will learn the role of contemporary issues in athletic administration and how these issues affect those who desire to become professionals within interscholastic athletic administration. This course provides a basic overview of sociology and sports, including an analysis of sports' impact on society, society's impact on sports, and the governance of sports programs.


Financial Administration of Sports Facilities and Programs

In this course, students are presented with basic financial principles and concepts in interscholastic athletic programs. Course activities include marketing, revenue management, documentation and technological practices, and strategies for long-range planning. Course mastery is demonstrated by developing a fundraising plan as a sports administrator.

At Northcentral University, we pride ourselves in being completely transparent when it comes to tuition and fees. If a cost is not included in our Cost Per Course Tuition Rate, we let you know up front. Currently, the only additional cost above your program rate* is books. Learn more about the NCU’s MEd costs below:

  • Per credit cost: $628
  • Per 3 credit course cost: $1,884
  • Program cost: $19,190
  • Average book cost per course: $110
  • Application Fee: $0
  • Learning Management Fee (one-time per program): $350
  • Registration Fee: $0

Click here to learn more about payment and financing options.

*Program rates are subject to change and generally increase at the start of each calendar year.

Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. For more information: please contact Admissions or refer to the catalog.

If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.

To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.

Teacher Education Accreditation Council (TEAC)

 The Northcentral University Master of Education Program, which is designed to prepare professional educators to become effective leaders, reflective practitioners and successful communicators within the diverse field of education, centering on improving teaching, learning, research and leadership contributions throughout PK-12 Education, is granted Initial Accreditation by the Teacher Education Accreditation Council (TEAC) for a period of five years, from June 24, 2013 – June 24, 2018.This accreditation certifies that the forenamed professional education program has provided evidence that the program adheres to TEAC’s quality principles. To view the Summary of the Case that has been posted on the TEAC website (