- Course Information
In many respects, skilled marketers drive a business’s success. NCU’s online Marketing MBA specialization moves you beyond the fundamentals, emphasizing marketing management and research. Under the guidance of mentoring professors, you will explore the importance of market research and learn how to examine consumer metrics, such as age, gender, cultural background and buying patterns, in order to plan and execute targeted marketing plans. The Marketing MBA also examines industry laws, professional ethics, sales leadership, customer relations and product management. Graduates typically find career opportunities at the management and director level in marketing, sales, advertising, corporate communications, events or public relations.
MBA Degree Requirements
The Master of Business Administration requires 30 credit hours beyond the bachelor's degree. The MBA program includes 18 credit hours of foundational courses. The foundational courses are taken by all students regardless of their undergraduate degree to form and strengthen fundamental business skills. The next 9 credit hours in the program encapsulate a specialization aligned with a student’s career goals and interests. Elective courses must be appropriate to the student’s degree program.
Completion Period for Master's Degrees
Northcentral University allows 5 years to complete all 30 credit hour master's programs. Normal time to complete varies depending upon course take rate and credits transferred.
Service Marketing is a relatively new marketing discipline that extends the classical definitions of marketing theory and introduces new ideas to the design, development and management of service products. The student will explore new theories of service quality (SERVQUAL) with emphasis on customer service behavior and acquire analytical tools to measure customer perceptions and expectations. A variety of learning methods prepares the student for various new career opportunities in a service dominated economy while providing the freedom of student assignment selections and various work exercises.
This course includes critical thinking exercises designed to provide the student with a well-rounded view of marketing theory built around environmental research, marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 Ps), and the new product cycle.
Customer Relationship Management
This graduate course examines the consequences of initiating, developing, and maintaining a customer relationship management strategy and analyzes the impact of profitable, long term customer relationships.
Advertising and Promotion
This course examines the creative and strategic process of advertising and promotion and discusses current practices and research in advertising and promotion focusing on consumer behavior theories, advertising and promotion methods, and ethical practices of designing, developing, and implementing advertising and promotion of an integrative marketing communication program.
Product Management is a critical activity that develops strategies and plans for building winning products, increasing market share, improving customer appeal, and beating the competition. MKT6001 provides the marketing foundations required to develop, through the use of various analytical tools, a focused product marketing strategy. Developing sound product strategies through MKT6001 is introduced through a series of building exercises that carefully constructs a valuable Marketing Plan that the student can use as an actual or template model for future applications. The course covers all of the critical marketing activities from the Product Managers (PdM) vantage point. MKT6001 is a core Marketing Specialty component offering a comprehensive tour de force of best-practice, theory-based marketing methodology for immediate real world application. It is demanding and very rewarding.
Marketing Research I
Marketing Research I provides the fundamental building blocks for a thorough research project. The course syllabus introduces both qualitative research methodologies with quantitative techniques. The course introduces survey design, sampling procedures and research planning and reporting. From the basics of human inquiry to the advanced topics of research application, the course offers a series of tools to construct and implement an effective research initiative. Introduction to SAP with embedded exercises and easy to follow diagnostics on datasets are in the syllabus. The course offers considerable flexibility in selection of many different exercises and is designed to accommodate various research subjects. The course covers qualitative analysis and the use of focus groups, coding conventions, and provides a review of research tasks.
The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. Learn more about the NCU’s MBA costs below:
- Per credit cost: $850
- Per 3 credit course cost: $2,550
- Program cost: $25,850-$28-400
- Average book cost per course: $110
- Application Fee: $0
- Learning Management Fee (one-time per program): $350
- Registration Fee: $0
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*Program rates are subject to change and generally increase at the start of each calendar year.
Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of a program is determined based upon the program and track the student enters, transfer credits if any, and other unique student factors. For more information: please contact Admissions or refer to the catalog.
If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.
- Regionally Accredited
- No Physical Residency Requirements
- One-to-One Teaching
- 100% Doctoral Faculty
- Flexibility of Online Learning
- University Resources
To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.
ACBSP Accredited Online MBA Degree Program
In addition to NCU’s regional accreditation from the WSCUC, our business programs in the School of Business and Technology Management have received programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP promotes continuous improvement and recognizes excellence in the accreditation of business education programs around the world.