Marketing

Bachelor of Business Administration

This specialization is designed to provide you with a broad foundation in marketing concepts, practices and policies. You will explore demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services in order to better understand buyer and seller behaviors. As a final assignment, you will complete a written research project that demonstrates your ability to conduct an investigation of a workplace problem, identify an area for intervention and recommend a plan of preventative action. As a graduate, you may find opportunities in the for-profit and non-profit sectors with entry-level positions in marketing, sales, advertising, corporate communications, event planning or public relations. Additional opportunities could include market research, product management, retailing and customer service.

General Degree Requirements

 

The Bachelor of Business Administration degree requires 120 semester credit hours*.

 *A minimum of 60 semester transfer credits or a conferred Associate’s degree are required.

 

  • Grade Point Average of "C", 2.0, or higher.

  • Official transcripts from a regionally or nationally accredited institution on file for all transfer credit hours accepted by the University.

  • Official documents on file for basis of admission: high school transcript or GED.

  • All financial obligations to the University paid in full.

     

The University may accept a maximum of 90 semester credit hours in transfer toward the bachelor's degree for coursework completed at an accredited or approved college or university with a grade of "C" or better.

 

Credit Hour Requirements

 

  • General Education - 39 credit hours

  • Required Foundational Courses - 33 credit hours

  • Specialization Electives - 18 credit hours

  • Open Electives – 27 credit hours*

  • Required Business Capstone Course - 3 credit hours

     

Total - 120 credit hours

 

*Students may select any undergraduate Northcentral courses to fulfill this requirement. Your Academic Advisor can assist you in choosing courses applicable to your career goals

**Electives selected on the initial degree plan can be changed with a request to an Academic Advisor.

Business Foundational Courses - 33 credit hours

Course Code

Name

Course Description

LS3010-8

Foundations for Undergraduate Study

This course is an orientation to Northcentral University and to the essential skills needed to pursue an undergraduate degree. Academic skills, such as academic integrity, time management, and effective use of the Northcentral Library are introduced. Students will develop the ability to locate, evaluate, use information in the context of academic and professional activities, and use APA form and style in professional communication. This course highlights personal goals, strengths, and overcoming challenges, and provides a roadmap for students to navigate their way towards completion of their educational aspirations.

BUS4019-8

Ethics in Business

Ethics and social responsibility are terms frequently applied to business practices that deal with all enterprise stakeholders' moral behavior. This course explores the responsibilities of a business, and the individuals within the business and their ethical responsibilities. The course reviews ethical business issues as applied to global, governmental, environmental, and personal rights. Ethics in Business investigates how business ethics affect the employee, firm, consumer, and society.

ACT4050-8

Managerial Accounting

This course explores the nature of managerial accounting as it relates to decision-making. Concepts and systems are analyzed, including cost-volume-profit analysis, analysis of reporting and financial statements, performance evaluation, differential analysis and product pricing, capital investment analysis, budgeting, and Just-in-Time manufacturing.

BUS3001-8

Basic Business Law

This course will familiarize students with basic legal principles that affect the everyday procedures in business. The student will understand legal principles in everyday life by utilizing the practical knowledge learned. The student will be introduced to the laws of contracts as the foundation for the legal regulation of business.

BUS3003-8

Computer Information Systems

This course provides an overview of the scope and capabilities of computer information systems in today's digital environment. Upon completion of this course students will have gained a thorough understanding of the various hardware, software, and data communication components, including terminology, applied function, and performance aspects of information technology. This course also explores current trends and future directions and advancements involving information technology.

BUS3004-8

Economics

To understand business functions, it is important to understand the micro-economic organization (the business) operating within a larger macro-economic system (the economy). This course examines economic theory as it relates to pricing and supply and demand. Also, the course covers money and banking as well as production, income, and employment.

BUS4000-8

Essentials of Marketing

Students in this course will explore the marketing function and marketing decision areas. Concepts covered include the 4Ps, relationship marketing, communication, value-delivery networks, global marketing, marketing ethics, and social responsibility. Students will build a foundation in the skills required by a business to market a product or services.

BUS4001-8

Small Business Management

This course introduces small business management and the multitudes of management skills required for successful operation. Small businesses are unique because they contain most of the elements found in large corporations, yet they have additional characteristics and peculiarities, advantages and disadvantages. Over 80% of all businesses are classified as small businesses. Small business management requires a person who is a generalist and a specialist, an innovator and a stabilizer. The small business manager can be expected to have knowledge of all aspects – internal and external – of the business.

BUS4003-8

Money, Banking, and Business Finance

The course begins with an examination of the financial system. Central to the financial system is the banking system, which accepts deposits from savers and in turn creates loans for borrowers. The borrowers fuel our economy as the financial capital supports real investment in support of business activity. Students in this course will examine the valuation of two important types of financial securities - bonds and stocks. These securities are long-term in nature with the issuing party selling the securities to raise financial capital. Students will study the different types of financial statement data and the related analysis that guides business managers.

BUS4020-8

The Dimensions of Global Business

This course involves the study of international commerce, trade and worldwide cultural and economic influences. Students will delve into the many facets of the international business environment. The concepts pursued in the course will be the foundation for understanding business in the global marketplace. Course concepts will cover global strategy, comparative country selection, operations, finance, trade, marketing, supply chain management and new global challenges.

BUS4025-8

Introduction to Business Statistical Analysis

This undergraduate level course addresses statistical techniques that may be useful for analyzing quantitative data in business practice. Students will also become familiar with setting up and using technology tools to conduct statistical analysis. Topics include Descriptive Statistics, one and two sample Hypothesis Testing, Probability, Correlation and Regression, and Nonparametric Techniques.

Specialization Courses - 18 credit hours, Select 6 of the following:

Course Code

Name

Course Description

BUS4005-8

Career Management and Personal Marketing

This course covers career planning, self-assessment, career exploration, and career decision-making as well as r_sum_ and cover letter preparation. The job search process is viewed from the perspective of determining the job market and researching prospective employers. The concepts of building a system that works, developing a sound strategy, creating effective collateral, and using targeted methods and tools to get the interview are introduced using a job manual to build accretive demand for the Learner's skills and abilities.

BUS4006-8

Advertising

Advertising is the creation of images, graphics, and imaginative copy that attracts influences and entreats customers to purchase products. The media selected along with the messages created focus upon specific consumer targets (demographic segmentation) that initiates purchase actions for various products and services. Advertising requires planning, media strategies, product brand creation, promotional scheduling, budget preparation, and creative copy and visual design. Media selection and use of benefits selling enable the marketing mix to execute top promotional advertising plans.

BUS4007-8

Retail Management

Retailing is merchandising to the general public. Retail Management involves operations, merchandise development, product management, and superior supply chain delivery. The Retail Management course examines organizational hierarchy, managerial tools, processes, and methods of product distribution from producer to consumer through the retail establishment. The course comprises a thorough review of the latest techniques in retail management including analytical tools for merchandising, site selection, and all phases of store operations and planning. Concepts cover buying behaviors, retail strategies, planning, legal ethical implications, and operation processes.

BUS4008-8

Sales

Effective selling demands knowledge not only of the business product or service, but also the techniques of dealing with the customers needs and wants and overcoming objections. Effective selling focuses on the customers perceived product value and customer need satisfaction. Concepts covered in this course include ethical behavior, sales psychology, buying behavior, prospecting new customers, sales proposals and presentations, and sales analysis processes.

CS4006-8

Professional and Technical Writing

This course is designed to help students develop their technical writing abilities to a professional level. They will learn about audience considerations, style, drafting and revision techniques, how to work in a collaborative environment, and more. A variety of media and formats will be studied, including Web sites, emails, proposals, memos, and instructions.

CS4012-8

Presentation Software

This undergraduate level course provides students with information needed to build skills in developing professional presentations, including presentation graphics. Microsoft PowerPoint allows one to make electronic slide show presentations. Becoming familiar with this software will enable students to create and provide presentations to groups using the electronic slide feature.

Business Capstone Course - 3 credit hours

Course Code

Name

Course Description

SKS4000-8

Comprehensive Strategic Knowledge Studies Capstone

Students will identify, recognize, and develop executive level knowledge in eleven concept areas necessary to solve a wide variety of business related situations. This course focuses on demonstrating core proficiencies in the following business areas: Management, Business Ethics, Information Systems, Marketing, Global Dimensions of Business, Accounting Corporate Finance, Economics, Business Law, Business Math and Statistics, and Business Policy. The intent of this course is not to introduce these business concepts, but verify bachelor's of business administration threshold competency in these eleven areas of business. SKS4000 includes a capstone case study that will empower the student to demonstrate their competency in the eleven core proficiency areas. SKS4000 uses a variety of teaching media such as DVDs; courseware packages designed for Computer Assisted Instruction, and focused Internet research assignments. The Accreditation Council of Business Schools and Programs (ACBSP) require all BBA students successfully complete the Comprehensive Strategic Knowledge Studies course.

At Northcentral University, we pride ourselves in being completely transparent when it comes to tuition and fees. We have adopted an all-inclusive tuition model that gives you the cost of your Bachelor of Business Administration Degree Completion tuition and fees in one flat program rate*. The only additional cost above your BBA program rate is books. Learn more about the NCU’s BBA costs below:

  • Per credit cost: $417
  • Per 3 credit course cost: $1,250
  • Program cost: $25,000
  • Average book cost per course: $110
  • Application Fee: $0
  • Learning Management Fee (one-time per program): $250
  • Registration Fee: $0

Click here to learn more about payment and financing options.

*Program rates are subject to change and generally increase at the start of each calendar year.

Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of program is determined on the program and track student enters, transfer credits if any and other unique student factors.  For more information: please contact Admissions or refer to the catalog.

If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.

To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.