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Master of Education

Sports Management Specialization

Both coaching and athletic administration are growing as professional disciplines. This program is designed to enhance leadership skills, strengthen teaching and administrative abilities, and apply ethics and values to all aspects of athletics.

The Sports Management specialization is for professional educators interested in K-12 athletic administration and offers an outstanding professional development opportunity for those already serving as coaches and athletic administrators by advancing their knowledge and skills in the field.

Courses focus on leadership, legal aspects in athletics, financial analysis, marketing, sports governance, events and facilities management, ethics. Basic concepts are addressed in each course and application of those concepts emphasized. Courses will have a contemporary focus, emphasizing current problems and opportunities related to the content area. Most courses will emphasize projects and activities directly related to the student's work setting.

Sports Management Specialization Courses

Listed are the courses unique to the specialization or concentration. Additional fundamental courses are also required for degree completion. Please see the full Course Catalog or contact an Enrollment Advisor by email admissions@ncu.edu or phone 866-776-0331 for detailed information.

Course CodeNameCourse Description
SM5000-8Leadership and Administration of Athletic ProgramsSchool athletic administrators face a wide array of tough decisions and need effective leadership and management skills to plot a successful course for their schools. In this Master’s level course, Learners will investigate the methods, principles, and decision-making responsibilities of a school athletic administrator. Through readings, interactive discussions, and independent activities, Learners will have the opportunity to equip themselves with skills in leadership, management, communication, and curriculum development, and they will apply these skills by taking on the role of a school athletic director and tackling some of the problems involved in the development and supervision of school athletic programs and events.
SM5002-8Legal Aspects in AthleticsThis Master’s level course is designed to help Athletic Administrators develop knowledge, skills, and awareness of the law and how legal precedence relates to interscholastic sport settings. Students will discuss, explore, analyze, and create solutions to specific dilemmas found in athletics at the high school level. An emphasis will be placed on current events and practical applications.
SM5004-8Ethics in SportsThe purpose of this Master’s level course is to promote critical examination of ethical issues and moral dilemmas that are inherently found within interscholastic sports settings. Students will explore, research, and analyze ethics and morality in interscholastic sports settings. A series of written assignments will provide reflective opportunities for learners to develop self-awareness and knowledge of how to become character driven, effective leaders. Students will develop an understanding of character based educational athletics and will be challenged to examine personal philosophies, clarify values, and refine moral reasoning skills relative to interscholastic athletics administration.
ED6001-8Action Research for EducationThis graduate course will examine a comprehensive overview of research tools utilized by education practitioners. Students will be provided with a solid understanding of research concepts, skills, and principles such as data collection, literature reviews, and evaluation methods.
SM5006-8Sports Governance and Policy Development This Master’s level course introduces the concepts related to the governance and policy development of interscholastic athletic programs. The roles of the National Federation of State High School Associations (NFHS), National Interscholastic Athletic Administrators Association (NIAAA), the state athletic/activity associations, and federal/state guidelines will be examined. Local board of education governance and the structure of local athletic programs will be reviewed. The course will also touch upon sample athletic program philosophies and departmental organizational structure and procedures.
SM5008-8Facility Management and Programming In this Master’s level course, Learners will explore the principles, responsibilities, and issues involved with the management of athletic facilities and sporting events. Through readings, interactive discussions, and independent activities, Learners will cover personnel and risk management, merchandising, quality assurance, impact issues affecting the community and the environment, and the factors of success in operating facilities and holding events. Lastly, Learners will take up the perspective of an athletic director (AD) and investigate the process of developing a new sports facility, as well as the renovation of older facilities.
SM5010-8Marketing in Athletics A comprehensive understanding of how the dynamics of marketing and consumer behavior apply to sports organizations is essential for those who desire to become professionals within interscholastic athletics. Beginning with an overview of basic marketing theories and concepts, Learners will gain insight into the ethics of sport marketing, fundraising, and sponsorship while analyzing leagues, teams, and events. Learners will apply this insight by developing a marketing plan for an athletic program.
SM5012-8Issues in Athletic Administration This Master’s level course offers a comprehensive understanding of the role of contemporary issues in athletic administration and how these issues affect those who desire to become professionals within interscholastic athletic administration. This course provides a basic overview of sociology and sports, including an analysis of sports' impact on society, society's impact on sports, and the governance of sports programs.
ED6002-8Action Research CapstoneThis Master’s level course emphasizes practical research skills utilized by education practitioners. Students will develop an action research project based on the scientific method and concepts presented in ED6001. The culminating product will reflect critical thinking, graduate level writing skills, and correct APA format. This course is open only to Learners pursuing the Master of Education.