Getting the Most Out of Your LinkedIn Profile
So, what is LinkedIn? It's the professional network you've worked years to build, available at your fingertips. If you're thinking that sounds like an invaluable professional resource, you're right. LinkedIn could be tool you've been looking for to help take your career to the next level.
Whether you've been on LinkedIn for years or have yet to join, take a few minutes to browse the tips below to make sure you're getting the most out of your profile.
Build Your Brand
Think of your profile as a platform for advertising your professional brand. Start by selecting a profile picture that has a professional feel, crafting the perfect summary, adding examples of your best work, and highlighting your volunteer efforts. As you gain valuable professional experience, be sure to update your profile to let others know. After all, the only person who can build your brand is you.
Review, Edit, Review, Review AGAIN!
Put your best foot forward (virtually), and make sure there are no grammatical or spelling errors in your profile. If you struggle with this, typing up each section in a Word document before you post it can help you avoid common mistakes.
Think you're good to go because you ran the spelling and grammar check in Word? So did these people! Try reading through each section slowly as a second defense – you're bound to find something that Word missed. Once you've perfected your section, just copy and paste!
Highlight Your Success, Not Your Experience
So you were the CEO of Awesomeness at your previous job, who cares? A fancy title means nothing if you don't have a few success stories to go with it. To get your creative juices flowing, take a few minutes to make a list of projects you completed or lead your team to complete. Reflect upon each project and identify what you brought to the table to make that project successful – those are the highlights that should appear on your LinkedIn profile!
Stick to the Facts
Planning to enroll in an MBA program, but haven’t quite taken that leap? You're not a current MBA student with an expected graduation date (yet!), so don't include it. Were you all-but-offered your dream promotion in the final interview? You haven't been offered the job (yet!), so don't spill the beans! We all want to look important, successful, and over-qualified, but exaggeration of your truth will only get you so far.
If you're still struggling to perfect your profile, check out these examples of a job well done.