Brian Sandusky disssertation is considered for Beaman Research Award
Prescott, Arizona–Jan. 20, 2006 — Brian Sandusky has been nominated to receive the Alice L. Beeman Research Award for his
paper, A Model for Student Recruitment Policies and Procedures at Privately Managed For-Profit Institutions of Higher
Education—A Phenomenological Case Study.
The Alice L. Beeman Awards in Communications and Marketing are bestowed annually by the Council for Advancement and Support
of Education (CASE). The award is named for the first president of CASE, Alice L. Beeman, and were established to encourage
research in areas such as marketing, public relations and government relations. It is one of three awards bestowed annually
by CASE.
Mr. Sandusky, of Omaha, Neb., has been a student at Northcentral University since March 2001 and is pursuing a Doctor of
Philosophy degree in Business Administration. Freddie Cross, Director of Research and information for CASE in Washingtonn,
D.C. explained her nomination of Sandusky's work.
“Each fall I search dissertation abstracts for likely nominations. In my search I found Brian’s. This dissertation appears to be
a good candidate for our Alice L. Beeman Research Awards in Communications and Marketing for Educational Advancement."
There are two awards each year, one for a dissertation and one for published work. Recipients of the award receive a certificate
and $2,000, along with airfare to whatever city is hosting the Council's annual assembly. Winners will be notified by mid-May.
The most recent winners of the Alice L. Beeman award were Nissa Dahlin-Brown, assistant director of the Howard H. Baker Jr. Center
for Public Policy at the University of Tennessee, Knoxville, and David Kirp, professor of public policy at the Goldman School of Public
Policy at the University of California at Berkeley.
Dahlin-Brown was honored for her dissertation, The Perceptual Impact of U.S. News & World Report Rankings on Eight Public MBA
Programs (University of Tennessee, 2003). The study looks at the impact of these rankings on eight differentially ranked, public
MBA schools as perceived by faculty and administrators. David Kirp, an expert on issues related to higher education administration
and policy, was honored for his book, Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Harvard
University Press, 2004). The book offers an account of the power of the market in shaping universities and is the product of Kirp's
three years visiting U.S. public and private institutions.
CASE is the largest international association of education institutions, serving more than 3,000 universities, colleges, schools,
and related organizations in 46 countries. CASE is the leading resource for professional development, information, and standards in
the fields of educational fund raising, communications and alumni relations.