Barry Dickinson, PhD

Core Faculty, Foundations Faculty, School of Business & Technology Management


Areas of Expertise:

  • Marketing


  • Ph.D., Drexel University
  • M.B.A., LaSalle University
  • B.S.M., Rutgers University 


The role of business process capabilities and market-based assets in creating customer value and superior performance

Selected Publications:

  • “Symbiotic marketing: a network perspective,” Journal of Management and Marketing Research, (2012)
  • “A CRM deployment dilemma at Charger Electronics,” Journal of Case Research in Business and Economics, (2012)
  • “An examination of multi-dimensional channel conflict: a proposed experimental approach,” Journal of Behavioral Studies in Business (2012)

Professional Experience:

  • Dean, School of Business Administration and Extended Learning, Holy Family University
  • Director of Graduate Programs, School of Business Administration, Holy Family University
  • Assistant Professor of Marketing, Holy Family University
  • CEO, Interactive Services Group

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